The full-featured B2B marketing automation tool that’s easy to use.
Pardot’s lead generation tools keep your pipeline fully stocked with a steady flow of high-quality leads.
Build custom landing pages and forms with intuitive drag-and-drop builders. Automatically set forms to trigger notifications, score increases, and more upon conversion.
Connect Pardot with your Google AdWords account to track prospects that reach you through paid search.
Let Pardot do the research for you. Automatically optimize your landing pages using multivariate and A/B testing.
Make sure you’re getting the most out of your online efforts with Pardot’s powerful email marketing features. Optimize deliverability rates, target each email to a specific audience, and test the success rate of your email content.
Build professional-looking emails without any help from IT. Just use our simple, intuitive WYSIWYG editor!
Create lists that are tailored to your exact specifications and stay updated automatically, so you’re always sending the right message to the right person at the right time.
Dynamically change email and website content based on a prospect’s score, grade, industry, job title, and more.
Ensure your emails reach their mark by testing them against top SPAM filters.
Finally understand which content resonates the most with your email recipients — and get the data to back it up — with A/B testing.
Improve speed through the pipeline with lead nurturing and qualification. Automated lead assignment, real-time sales alerts, and prospect activity tracking ensure that sales reps are following up with prospects right when they need to be.
Free up valuable marketing and sales resources by automatically nurturing leads to sales-readiness.
Make sure leads are sent to sales reps at the right time with automatic lead assignment.
Prioritize and qualify leads using Pardot’s blended lead scoring and grading system.
View a log of all touchpoints with your prospects, so you can understand their journey from click to close.
Get automatic notifications of prospect activity — in real time — via Salesforce CRM, your mobile device, or Pardot’s customizable desktop app.
Discover the true ROI of your marketing efforts with closed-loop reporting. Gain insight into campaign success, the health of your sales funnel, and more.
Tie each closed deal back to its original source with closed-loop reporting.
Use Lifecycle reports to get a high-level view of sales cycle health, and understand where prospects are getting stuck in the funnel.
Go beyond cost-per-click to understand how your Google AdWords campaigns are impacting your bottom line.
Request a Guided Tour to get a hands-on look with a sales rep. You'll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.