Segmentation

Create the most relevant email communications possible using Pardot’s segmentation capabilities. Make an impression on your prospects by catering emails to their specific needs and interests.

Your customers expect targeted communications. Deliver them with Pardot.

  • Run targeted email campaigns.

    Run hyper-targeted campaigns by building lists tailored to your exact specifications.

  • Easily edit lists depending on any number of criteria.

    The segmentation wizard makes it easy to quickly create, add to, or remove prospects from lists based on buyer data collected by Pardot.

  • Place leads on targeted nurturing tracks.

    Use segmentation to create nurturing campaigns based on interest, need, stage of the sales cycle, and more.

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