Reach New Levels of Success with the Salesforce Platform


Don't miss this free event—it’s the season’s hottest happening. Join hundreds of developers, managers, and entrepreneurs who are combining Web 2.0 and the Salesforce Platform technologies to create the next generation of business applications and companies. You’re in for an extraordinary day, filled with inspiring keynotes from industry visionaries and intense breakout sessions designed to enhance your technical and business skills. Plus, join us in the Developer Lab to get some hands-on experience and pick the brains of our experts.

 
FEATURED KEYNOTE SPEAKERS:
 
Marc Benioff
Chairman & CEO
salesforce.com		  
Guy Kawasaki
Managing Director
Garage Technology
Ventures		  
Parker Harris
EVP, Technology
salesforce.com		  
 
SESSIONS:

Track 1: Plug Into the Power of the Force.com Platform
Be among the first to learn about the latest Force.com technologies directly from our experts!

  • Zero to Force.com in 60 Minutes
  • Apex: Beta and Beyond
  • End to End with Force.com: Using the Complete Platform to Build a PTO App
  • Developer Lab

 

Track 2: Innovate with Enterprise Mashups
Web 2.0 is not just for consumers! Find out how to extend your on-demand applications with leading Web 2.0 APIs and tools to solve all your business challenges.

  • Flex Toolkit For Force.com: Building Rich Internet Apps for Businesses
  • New APIs for Your Next Mashup
  • Force.com Mashups++: The Latest Platform Features for the Best Composite Apps
  • Developer Lab


Session Speakers Include:
 
Jeff Ragusa
Partner Solutions
Engineer
Google		  
James Ward
Flex Technical
Evangelist
Adobe		  
 

Track 3: Join the Growing Number of Successful On-Demand Startups
Go from concept to success with our new Force.com technologies and the AppExchange marketplace. 

  • Creating Customers "The Salesforce Way"
  • Going From Idea to Success: 7 Habits of Highly Successful AppExchange Partners
  • Managing Your AppExchange Business with Managed Packages
  • Developer Lab
 
DEVELOPER LAB:

Get on the Inside Track – and Have Some Fun
Meet the experts and mingle with your peers! Come to the Developer Lab to discuss your ideas, get your hands on the technology, get answers to your questions, and get the inside scoop from our technical experts. And for a chance to network with other customers, join us at the Developer Lounge to share ideas.

Hours: 11:30 a.m. - 5:00 p.m.

AGENDA AT A GLANCE
9:00 a.m. Check-In
10:00 a.m. Keynote Presentation hosted by Marc Benioff and Industry Visionaries
11:30 a.m. Lunch & Developer Lab
1:30 p.m.
Force.com Platform
Breakout Sessions
Zero to Force.com in 60 Minutes
New to the Force.com platform? Get up and running with this overview of Force.com essentials that includes Custom Objects, workflow and other core features.
Enterprise Mashups
Breakout Sessions
Flex Toolkit For Force.com: Building Rich Internet Apps for Businesses
Looking to build business apps that have rich user experiences? Come learn how use the Flex Toolkit for Force.com uses the Flash, Flex and Apollo technologies from Adobe to build interfaces that users will love.
On-Demand Startups
Breakout Sessions
Creating Customers "The Salesforce Way"
Get a behind-the-scenes look at how salesforce.com pioneered the marketing formula for success as an on-demand company.
2:30 p.m.
Apex: Beta and Beyond
What does the future hold for Apex, what new capabilities should you expect, and how can you take advantage of them? This session will provide Apex developers a view into development using this new on-demand programming language, and include emerging best practices from advanced use cases.
Force.com Mashups++ - The Latest Platform Features for the Best Composite Apps
The only thing better than online document collaboration tools are using them together with Salesforce. This session will provide and overview of Google's APIs for their enterprise app offerings, and how they can be combined with Force.com by businesses and ISVs to build compelling new apps.
Going From Idea to Success: 7 Habits of Highly Successful AppExchange Partners
Building a thriving business on the AppExchange requires a combination of business and technical know-how. Come hear best practices from top partners on how they created successful businesses on the AppExchange.
3:30 p.m.
End to End with Force.com: Using the Complete Platform to Build a PTO app
When all the pieces of Force.com come together, almost anything is possible. This session will provide and end to end walk through of building a Time Off Manager app, and how the platform features can come together to solve complete use cases.
Understanding and Leveraging the Latest Web Services API
New features in the Force.com platform make it easier than ever to build powerful mashups that bring the best of the Web into your business apps. This session will provide an overview of the Force.com Web services API and related features that make this possible.
Managing Your AppExchange Business with Managed Packages
Are you using Managed Packages to power your app on the AppExchange? Learn how to leverage Managed Packages technology to optimize your presence on the AppExchange.