Marketing Cloud Product Keynote: Make the Journey the Reward

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Customer companies know every moment matters in a customer’s journey with their brand. Today's customers expect organizations to deliver personal communications that provide the information they need the moment they need it. And it's up to marketers to guide customers on 1:1 journeys across channels and devices—and deliver premium experiences throughout every phase of the marketing lifecycle. Some statistics to consider:

  • Each year, $83 billion is lost in marketing due to poor customer experiences.
  • Only 20% of marketers are considered leading marketers by proactively influencing the customer experience across channels.

The key to creating personalized customer journeys starts with having the right platform in place to create a unified customer experience across all channels including email, mobile, social and web. And Salesforce Marketing Cloud empowers marketers to guide customers on 1:1 journeys by leveraging a true, 360-degree view of your customer to convey the right message, at the right time, via the right channel. Customer journeys through Marketing Cloud are always on—and always interacting—because when it comes to your customers, every moment matters.

Join your customers on a 1:1 journey.
Continue your Dreamforce journey by signing up for the new Salesforce Marketing webinar series to learn more about how to drive 1:1 customer journeys. Discover new ways to bring customer journeys to life across all channels and learn how to become a leading marketer.

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Turn your customer data into customer journeys with email.
Chances are you have much of your customer information gathered in Salesforce. Now, you just need to make it easy to access that data and email your customers in a way that tells them you know who they are, where they are, and the things that they care about. Access this guide to learn four key ways the Salesforce Marketing Cloud allows you to harness your customer data to drive powerful customer journeys through email.

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Discover how Marketing Cloud can help you drive 1:1 customer journeys.
You have to see it to believe it! Salesforce Marketing Cloud has all the tools you need to turn your organization into a customer company by driving phenomenal customer experiences through email, mobile, social and the web.

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Free guide: Creating Successful Customer Journeys
With Marketing Cloud’s Journey Builder, you can leverage customer events and behaviors to create 1:1 conversations at scale. Plan the journey. Personalize the experience. Optimize the results. Orchestrate every step of the journey to deliver the right message, at the right time, and on the right channel.

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Free white paper: Customer Service is the New Marketing
42% of customers expect a response on social media within an hour, and 67% within the same day. Is your customer service team equipped to respond? Social Customer Service is a key part of the overall customer journey. Learn more with these 8 key steps that will transform your customer's experience with your brand.

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24 Mobile Moments to Drive Your Customer Journey
With 5 billion smart phones expected to be in the hands of customers by the end of 2017, mobile marketing must be incorporated into the customer journey. In The Mobile Idea File, you’ll get real-life examples of mobile messages that you can really send to your customers. Get our free guide and start sending messages your customers will actually want to receive.

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