Listen to GFI explain how they've deployed adoption strategies to drive channel success using qualified leads, deal registration, training and certification, and innovative communications. Leave with scores of best practices for increased channel success and loyalty.

Best practice presentation to address the universal concern of partner adoption.

Got PRM? Join us to learn how salesforce.com customer Cognos quickly launched a successful PRM pilot integrating account registration and co-marketing programs. Get firsthand insight into how the partner element added complexity, and walk away with best practices on efficiency and change management. Its a great way to compare their gameplan, tactics, and results to your own ideas.

Want to learn firsthand what it takes to transform your channel? Attend this session and hear Greg Davis, Dell's VP & general manager, Americas Channel Group, describe how Dell listened to what its partners wanted and delivered the PartnerDirect program. Powered by Salesforce CRM Partner Networks, Dell's new program has dramatically changed the way it does business and helped create deeper relationships with solution providers.

Imagine how productive and effective your partners could be if the right product and sales tools were at their fingertips right when they needed them. What if you could easily see which materials were most used and most popular across all your channels? Come hear best practices and customer success stories about how Salesforce CRM Content in the Partner Portal provides increased value to partners and keeps them coming back for more.