Do you manage events and conferences as part of your marketing mix? Are you interested in managing your registration and content creation using Salesforce CRM? Or perhaps, you're interested in building apps on the Force Platform and want to understand what's possible and how to run the project? If so then come to this panel discussion and discover how salesforce.com's events team worked with a partner to develop the application that is managing this year's 10,000-person Dreamforce conference. You'll pick up best practices, how-to's, and lessons learned for building 100% native Force Platform apps from design to development to deployment.

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