What's the key to unprecedented marketing success in an on-demand world? In this Google era, your prospects and customers get information, make decisions, and communicate in an entirely new way. Which means you need new ways to catch their eyes and their business. Don't get left behind! Attend this session to learn the secrets of marketing and differentiating your company in the 21st century.

Search engine marketing (SEM) can be an invaluable lead source. Salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to get the latest tricks for optimizing SEM performance, and learn how you can use organic and paid search techniques to hone your own lead flow.

This overview slide provides a step-by-step illustration of how you can use Salesforce and Google AdWords together to attract new customers and grow your business.

Salesforce for Google Adwords: Your ticket to ROI for Web campaigns! Get hands-on experience with Google Adwords to create, manage, and measure search engine marketing campaigns from within Salesforce. Learn how you can achieve complete visibility and control over your search engine marketing investments -- from keyword selection to closed deals.

Find out how to slash your marketing outlays by delivering qualified prospects at a reasonable cost. Learn how to fine tune your product messages. And do it all from within Salesforce

What’s the key to unprecedented marketing success in an on-demand world? In this Google era, your prospects and customers get information, make decisions, and communicate in an entirely new way. Which means you need new ways to catch their eyes—and their business. Don’t get left behind! Attend this session to learn the secrets of marketing and differentiating your company in the 21st century.

This one slide process map distills how Salesforce and Google AdWords work together to help you generate leads and close more business.

Salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to hear about the latest tricks for optimizing SEM performance, using Salesforce for Google AdWords, honing lead flow with the latest organic and paid search techniques, and measuring ROI from keyword to close. You'll gain valuable insights directly from Google and hear from successful Salesforce customers, too.

Salesforce.com has turned Search Engine Markting (SEM) into a cost-effective lead-gen machine, thanks to best practices gleaned from our work with leading vendors and practitioners. Join us to hear the latest tricks for optimizing SEM performance, using Salesforce for Google AdWords, honing lead flow with organic and paid search techniques, and measuring ROI from keyword to close. Gain valuable insights directly from Google and hear from successful salesforce.com customers, too!

Learn how to leverage your website, design landing pages that convert your leads, select keywords that drive traffic to your site, write compelling ad copy to bring leads in, and see demonstrated return on investment.

Salesforce for Google Adwords: Your ticket to ROI for Web campaigns! Get hands-on experience with Google Adwords to create, manage, and measure search engine marketing campaigns from within Salesforce. Learn how you can achieve complete visibility and control over your search engine marketing investments -- from keyword selection to closed deals.

You're driving targeted traffic to your Web site. You're turning those visitors into leads and customers in Salesforce CRM. You're measuring what's working with Salesforce CRM for Google AdWords. So what's next? Join us and learn how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.

Drive relevant traffic to your Web site using Google AdWords, then turn those visitors into leads and customers. See what's working, and what isn't. Get started with the fundamentals of Salesforce CRM for Google AdWords. In this session, we'll cover how to get started, SEM basics, Web site basics, and tracking ROI with Salesforce CRM for Google AdWords.

Sophisticated Internet marketing is advancing at an incredible pace, making it difficult for many marketers and sales people to keep up. But falling behind spells disaster. What can you do to catch up, keep up, and leap ahead? Amazingly enough, the jump-starter is PURLs! If you start with the power of the PURL and then follow a logical, yet innovative, path beyond PURLs, you'll discover a brave new world of brand communities where you can effectively engage the world -- one-on-one. Come see how OnDialog is helping Palace Sports & Entertainment transform its sales and marketing success with a "PURLs and beyond" strategy.

Do you understand your entire lead lifecycle? The experts at salesforce.com are here to help! This session features best practices for lead management, like how to route leads to the right sales teams, building effective qualification and conversion processes, workflow automation, and plenty more.

Daily Best Practices Workshops exclusively for salesforce.com customers. These sessions are meant to be interactive, so come prepared to participate; ask questions and share your success stories.

Leads are important to any business. They signify opportunities for new business or to cross-sell and up-sell products to existing or former customers. Given the importance of Leads to generating new or incremental business to an organization, it is important to understand Lead Management best practices using Salesforce.

Learn how to create a distribution system that provides a random and equal flow of inbound leads to everyone on your team.

Are you selling cross-media? Do you know where your customers are spending ad dollars within your organization? Come hear from peers and industry experts on how to increase your ad sales by leveraging best practices in selling cross-media and integrating with back-office systems.

You just spent half your budget on demand-generation programs, and what a success thousands of leads for your pipeline! But now what? Join us to find out how top marketers everywhere are lead scoring and using advanced lead management techniques to handle prospects that aren"t quite “sales-ready.” Learn how mining these leads over time is a cost-effective way to generate pipeline. Increase the value of your leads starting now!

Find out what the Lead object can do for you.

Your Web site shapes how prospects and customers view your business and can be an outstanding lead-generation machine. Join us to learn best practices for layout, content, and navigation that can maximize the leads coming into your business. We"ll show you how to use Web-to-lead forms for a perfect advantage.

In today’s multitouch, business-to-business sales cycles, companies that have implemented lead scoring and nurturing practices gain better visibility into lead-qualification processes. Join us as Vtrenz discusses the value of optimizing lead management by integrating a lead-optimization solution with Salesforce CRM.

Do you understand your entire lead lifecycle? The experts at salesforce.com are here to help! This session features best practices for lead management, such as how to route leads to the right sales teams, build effective qualification and conversion processes, capitalize on workflow automation, and plenty more.

Marketing through channels doesn’t mean throwing leads into the pool and letting your resellers fight over them. See how Saaspoint helped Plantronics use Salesforce CRM Marketing and Salesforce CRM Partner Portal to assign leads to the right dealer based on its criteria, and then used a real-time Dynamic Dashboard powered by Google Apps to monitor their success.

Your Web site shapes how prospects and customers view your business and can be an outstanding lead-generation machine. Join us to learn how to use your website to convey your message, funnel visitor behavior, and effectively use landing pages to convert anonymous visitors into leads. You'll take home best practices for layout, content, and navigation that can maximize the growth of your business.

Dont waste your marketing dollars -- or your credibility -- on email campaigns that dont produce results. Our panel of email marketing experts shares the secrets of success and answers your questions on list building techniques and email marketing. Hear the latest trends, evolving opinions, and newest strategies, and take home tips for improving your email response rates.

If you’re sitting in a room with prospective customers, it’s easy to read their body language. And at the end of the meeting, you have a pretty good idea whether or not they’ll sign up. But now that so much of a company’s interaction with its customers and prospects is over email and the Web, how can you get the same level of insight without being there in person? No problem -- Just read their digital body language. Join us to hear from executives at Eloqua and TriNet as they explain the five key practices companies can employ to understand, properly interpret, and capitalize on their customers’ digital body language.

Don’t waste your marketing dollars -- or your credibility -- on email campaigns that don’t produce results. Our panel of email marketing experts shares the secrets of success and answers your questions on list-building techniques and email marketing. Hear the latest trends, evolving opinions, and newest strategies -- and take home tips for improving your email response rates today!