Salesforce.com has turned Search Engine Markting (SEM) into a cost-effective lead-gen machine, thanks to best practices gleaned from our work with leading vendors and practitioners. Join us to hear the latest tricks for optimizing SEM performance, using Salesforce for Google AdWords, honing lead flow with organic and paid search techniques, and measuring ROI from keyword to close. Gain valuable insights directly from Google and hear from successful salesforce.com customers, too!