User Notification
Be sure to notify your users at least a month before you plan to go live with Salesforce CRM-you don't want the introduction of Salesforce CRM to come as a surprise.
Start building enthusiasm and keep your users updated as your go-live date approaches. For the highest impact, these communications should come from your executive sponsor. Here are some approaches that have worked for our customers:
- Build anticipation by enlisting the help of your marketing staff in treating the Salesforce CRM implementation like a product launch
- Focus on two or three aspects of Salesforce CRM that will make your users' lives easier
- Reach out to users who seem particularly enthusiastic and give them a role in helping other users once you're "live"
- Sponsor contests and offer incentives to help build excitement.
One of the best ways to get people on board is to get them involved. Give them a voice, and be sure to make changes based on their feedback. Then, communicate the difference their input made on the project's launch.
