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Many years ago now, while on sabbatical in Hawaii, Marc had a vision for a different kind of company – one built around not only a new technology model - cloud, new business model – subscription, and new philanthropy – 1/1/1, but also built around the Hawaiian concept of “Ohana” – which means “family” in Hawaiian.

Today, Ohana is at the heart of everything Salesforce does. It is the deep-seated support system we nurture inside our company that extends from our employees to our customers, our partners and our communities.

It is the bedrock upon which our company was built and the foundation for all the success that has flowed – and will continue to flow from it.

So what does Ohana look like in practice?

  • It's our employees knowing Salesforce is a place where they can be themselves, team up with other amazing individuals to accomplish the incredible, and have fun doing it.

  • It's our customers and partners trusting that we are here to help them succeed.

  • It's communities believing as we succeed, we will share our success with them.

  • It's our whole Ohana – Salesforce employees, customers, partners and nonprofits – working together to improve the state of the world.

Innovation, Customer Success, and Giving Back are the core values that make our work meaningful. But just as important as WHAT our Ohana does together is HOW we work together, so we also value Trust, Transparency, Equality, Wellness and Fun.

These are the values that unite us, inspire us and make us uniquely Salesforce.

Get to know the values of Salesforce.

Equality for all

We respect and value employees from every background, and we thrive as a result.

Learn about our employees

Giving back

We donate 1% of our time, product, and profit to those who need it most: our 1-1-1 model.

See how we contribute

Customer Success

We’re obsessed with our customers’ success and take pride in their achievements.

Check out our customers

Trust

We communicate openly with our customers, and do what it takes to keep their data secure.

See how we build trust

Innovation

We pursue ideas that could change our company, our country — and maybe even the world.

We pursue ideas that could change our company, our country — and maybe even the world.

Learn what we do differently

Transparency

We create public mission statements every year to keep us aligned and accountable.

See how we stay aligned

Wellness

We take care of ourselves and each other first, so we can do more for our customers.

5 ways we promote wellness

Fun

We work with talented, passionate people. And when we reach our goals, we celebrate.

Peek inside company life

Equality for all

We respect and value employees from every background, and we thrive as a result.

Learn about our employees

Giving back

We donate 1% of our time, product, and profit to those who need it most.

See how we contribute

Customer Success

We’re obsessed with our customers’ success and take pride in their achievements.

Check out our customers

Trust

We communicate openly with our customers, and do what it takes to keep their data secure.

See how we build trust

Innovation

We pursue ideas that could change our company, our country — and maybe even the world.

Learn what we do differently

Transparency

We take care of ourselves and each other first, so we can do more for our customers.

See how we stay aligned

Wellness

We take care of ourselves and each other first, so we can do more for our customers.

5 ways we promote wellness

Fun

We work with talented, passionate people. And when we reach our goals, we celebrate.

Peek inside company life

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Join the #SalesforceOhana

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