Senior Manager, Customer Marketing

Location(s):
San Francisco, CA - HQ
 
Description: Salesforce.com has rapidly evolved from a startup founded by four people in a cramped San Francisco apartment in 1999 to the market leader in Software as a Service and Platform as a Service. Top talent across the world join salesforce.com for its “change the world” mentality and the opportunity to excel in a performance-driven, fast-paced, and competitive atmosphere. With over 41,000 customers and over 1 million subscribers, Salesforce.com’s installed base of customers presents a unique marketing opportunity to create and leverage an enthusiastic group of evangelists.

This position as director of customer marketing will own customer lifecycle marketing, from defining the strategy through delivering the key messages. From the first day that customers subscribe to the Salesforce service, the company strives to create a uniquely satisfying experience that drives loyalty and adoption across product lines. Successful candidates will be able to develop and drive a consistent marketing message and experience across existing programs and create and launch new customer programs.

Successful candidates will be outstanding marketers that have created breakthrough messages to reach their audiences. With the growing number of products, services, and programs offered to salesforce.com customers, there is a clear benefit in delivering a consistent and compelling customer experience. Salesforce.com has a passionate base of loyal customers, and the goal of this position is to drive this success even further.

Responsibilities:

Required Skills/Experience:
  • Experience in market strategy and positioning, particularly to a large, diverse base of customers
  • Experience in developing innovative, compelling, and differentiated market positioning and messages
  • 5-7+ years of experience in product or corporate marketing
  • Strong creative skills
  • Passion for software-as-a-service, platform-as-a-service, and disruptive thinking
  • Excellent written, PowerPoint, and Apple Keynote skills
  • Ability to work across a team and provide leadership of ideas
  • Self-motivated individual capable of working in a face-paced, start-up environment


Desired Skills:

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