Dow Jones Newswires Deploys salesforce.com's Integrated Online Customer Relationship Management Application

Business News Powerhouse Uses Web-Based Support Solution Across All Customer-Facing Departments

SAN FRANCISCO, CA — August 27, 2001 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced that Dow Jones Newswires, published by Dow Jones & Company (NYSE: DJ), has standardized its North American sales and customer support operations on salesforce.com's innovative online CRM service. Using the Web-based salesforce.com application across all customer-facing departments, Dow Jones Newswires has substantially improved the efficiency of customer support operations, including significant cost and time savings in IT oversight and maintenance of the new online application.

Dow Jones Newswires chose salesforce.com's award-winning CRM solution on the basis of its powerful integrated customer support management and sales force automation components. Salesforce.com was implemented within a month, providing 100 employees with real-time access to a central repository of customer information and a growing knowledge base of custom solutions to common customer queries. Collaboration between field sales, inside sales and customer support has improved dramatically since deployment. Administrative time spent tracking customer information has been reduced significantly.

Most importantly, implementing salesforce.com has greatly enhanced Dow Jones Newswires' ability to provide world-class service to its customers. The fast and easy retrieval of the customer's case history, and the knowledgebase of solutions, allow the support team to answer inquires more quickly and more completely, thereby improving customer satisfaction. And since all customer calls are tracked within salesforce.com, the sales team is always aware of what their clients are thinking.

"At Dow Jones Newswires, we live and die by real-time information" said Bob Simon, executive director of business development and operations at Dow Jones Newswires. "Salesforce.com has given us a powerful, cost-effective means of ensuring that the most updated customer information is always available to our sales and support teams so that we can continue to reduce response times and improve service quality."

"Unlike the traditional client-server application providers, our business model relies on the day-to-day success of our customers," said John Dillon, president and CEO of salesforce.com. "We're pleased to support Dow Jones Newswires in delivering the best customer experience — a competitive necessity in the current economic climate."

As the first complete CRM service to be offered online, salesforce.com helps companies like Dow Jones Newswires enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with traditional enterprise client-server applications.

For more information on salesforce.com and its Certified Service Partner program, please call 1-800-NO-SOFTWARE or go to http://www.salesforce.com.

About Dow Jones Newswires:

Dow Jones Newswires is the world's leading independent, real-time financial news provider. It delivers more than 7,000 items daily covering economic, financial and market-moving political news from around the world. Founded in 1882, Dow Jones Newswires has more than 700 real-time editors and reporters. It also draws on Dow Jones & Company's network of more than 1,600 business and financial journalists — more business reporters than any other news organization in the world. Available through Reuters, Bloomberg, Thomson, FirstQuote, Moneyline and other financial information service providers and on the Internet at www.dowjonesnews.com. Dow Jones Newswires supplies tailor-made news packages to many leading Internet sites, including bank and brokerage web sites, electronic exchanges, corporate intranets and business information services. Dow Jones Newswires is published by Dow Jones & Company (NYSE; dj; www.dj.com). Dow Jones & Company publishes The Wall Street Journal and its international and online editions, Barron's and SmartMoney magazines and other periodicals, Dow Jones Indexes and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, and with NBC of the CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.

About Dow Jones Newswires:

Dow Jones Newswires is the world's leading independent, real-time financial news provider. It delivers more than 7,000 items daily covering economic, financial and market-moving political news from around the world. Founded in 1882, Dow Jones Newswires has more than 700 real-time editors and reporters. It also draws on Dow Jones & Company's network of more than 1,600 business and financial journalists — more business reporters than any other news organization in the world. Available through Reuters, Bloomberg, Thomson, FirstQuote, Moneyline and other financial information service providers and on the Internet at www.dowjonesnews.com. Dow Jones Newswires supplies tailor-made news packages to many leading Internet sites, including bank and brokerage web sites, electronic exchanges, corporate intranets and business information services. Dow Jones Newswires is published by Dow Jones & Company (NYSE; dj; www.dj.com). Dow Jones & Company publishes The Wall Street Journal and its international and online editions, Barron's and SmartMoney magazines and other periodicals, Dow Jones Indexes and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, and with NBC of the CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.