Bohler-Uddeholm North America Deploys salesforce.com's Online Customer Relationship Management Solution

North American Division Chooses Salesforce.com over Siebel, SAP and Pivotal Realizes Over 250% Return on Investment in 6 Months

SAN FRANCISCO, CA.— November 5, 2001 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced that the North American division of Bohler Uddeholm, the worlds-leading manufacturer of tool steel with over $1.3 billion in annual sales worldwide, has standardized its sales, support and marketing operations on salesforce.com's online CRM service. Aiming to streamline communication in order to improve cross-sell and better predict market demands, Bohler-Uddeholm deployed salesforce.com in April 2001 to replace its existing paper-based system. Implementation was completed in less than one month, and the company estimates that it has already realized a return on investment (ROI) of more than 250%.

Bohler-Uddeholm North America has already seen quantifiable benefits as a result of its dramatic improvement in communication. The company has been able to reallocate 15% of its marketing budget to more effective events and campaigns based on the analysis now available through the centralized salesforce.com system. Employee productivity has increased by 10%, while cell phone costs have been reduced. Bohler-Uddeholm can also bring new hires up to speed more quickly.

WorldView Technologies, Inc., a certified salesforce.com service partner, spearheaded the rapid, successful salesforce.com implementation. "We looked at the SAP CRM package but our present version of SAP would not support the functionality that we needed. We also looked at traditional client-server CRM packages from Siebel and Pivotal, but none offered the ease of implementation and ease of use that salesforce.com provides," said Mark Appleton, Marketing Support Manager at Bohler-Uddeholm North America. "Since many of our employees had no computer experience, we needed to make the transition to an automated system as easy as possible without sacrificing any functionality. Salesforce.com is so user friendly that our sales force, and systems administrators, took to it right away -- and it delivers a full range of efficiencies which is helping us stay competitive in a downturn economy."

"Bohler-Uddeholm turned to salesforce.com to provide them with a complete CRM solution that they could implement in less than 30 days with no capital investment," said Marc Benioff, salesforce.com chairman, president and CEO. "We are thrilled to once again beat Siebel, Pivotal and SAP for this important implementation and offer Bohler-Uddeholm a successful alternative that allows them to see the results they need quickly."

As the first complete CRM service to be offered online, salesforce.com helps companies like Bohler-Uddeholm enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with traditional enterprise client-server applications.

About Bohler-Uddeholm:

Bohler-Uddeholm is the world's leading manufacturer of high quality tooling materials for plastic molding, metal stamping, die casting, extrusion, and forging applications. Our extensive stocks of tool, die and mold steels, copper alloys and aluminum plate are supplied throughout the world and via 25 locations in North America. With a history in North America which dates back more than 75 years, at Bohler-Uddeholm we believe that no matter where your tooling starts — Great Tooling Starts Here!

About Bohler-Uddeholm:

Bohler-Uddeholm is the world's leading manufacturer of high quality tooling materials for plastic molding, metal stamping, die casting, extrusion, and forging applications. Our extensive stocks of tool, die and mold steels, copper alloys and aluminum plate are supplied throughout the world and via 25 locations in North America. With a history in North America which dates back more than 75 years, at Bohler-Uddeholm we believe that no matter where your tooling starts — Great Tooling Starts Here!

About Bohler-Uddeholm:

Bohler-Uddeholm is the world's leading manufacturer of high quality tooling materials for plastic molding, metal stamping, die casting, extrusion, and forging applications. Our extensive stocks of tool, die and mold steels, copper alloys and aluminum plate are supplied throughout the world and via 25 locations in North America. With a history in North America which dates back more than 75 years, at Bohler-Uddeholm we believe that no matter where your tooling starts — Great Tooling Starts Here!