Former Actuate Executive to Drive Mid-Market Expansion
SAN FRANCISCO, CA. — November 7, 2001 — Salesforce.com, the market leader in online customer relationship management (CRM), has added Frank van Veenendaal to its executive management team as Senior Vice President of Sales & Service. Van Veenendaal brings more than 20 years of enterprise sales experience to salesforce.com and is responsible for overseeing sales, consulting services and customer support operations for the Americas. Van Veenendaal's enterprise sales expertise is an asset to salesforce.com as the company continues its rapid growth and expansion into the mid-market.
Salesforce.com provides powerful online CRM as a subscription based service with a low total cost of ownership and a rapid time to value. The service helps companies improve productivity, maximize efficiency, gain competitive advantage and enhance long-term relationships with their customers without the expense and risk of traditional enterprise software. More than 3,000 companies including Adobe, Autodesk, Wachovia and Thomas Cook Global Services use salesforce.com to manage their CRM initiatives.
"Frank's appointment to the role of senior vice president comes at a strong growth period for salesforce.com and we're confident he will help us continue on our path of success," said Marc Benioff, chairman, president and CEO of salesforce.com. Prior to joining salesforce.com, van Veenendaal served as senior vice president for Actuate Corporation, a 140 million dollar software company.
Prior to Actuate, van Veenendaal spent six years with Interleaf where he served in various roles including that of regional director of sales. In the early stages of his career van Veenendaal held various sales and sales management positions for high tech companies such as Integrated Solutions and Pyramid. About salesforce.com
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