ISM Honors salesforce.com as a Top CRM Package for 2002

Leading CRM consulting firm selects salesforce.com's online CRM solution to an elite group of 30 packages

SAN FRANCISCO and PALO ALTO, CA — February 25, 2002 — Salesforce.com announced today that its online CRM solution has been named by ISM, Inc., a leading CRM consulting firm, as one of the Top 30 CRM software packages for 2002. The Top 30 selections are featured in ISM's 10th anniversary edition of The Guide to CRM Automation, available online at www.ismguide.com. Salesforce.com is one of the first online CRM solutions to win ISM recognition.

Salesforce.com was chosen from a wide range of CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 166 selection criteria, including 107 business functions, 41 technical features, and 18 user-friendliness/support features. Other Top CRM Package winners include products from Siebel Systems, Pivotal and SAP.

"Salesforce.com was selected as a Top 30 CRM Software leader after intensive testing and review," said Barton Goldenberg, president of ISM. "ISM congratulates salesforce.com on the company's outstanding achievement. "Software packages like Salesforce.com give users an alternative to conventional client-server CRM software packages."

"We are honored to be recognized by ISM for our innovative, cost-effective online CRM solution that delivers full functionality at a fraction of client-server enterprise software," said Marc Benioff, chairman and CEO of salesforce.com. "We look forward to building on this solid foundation to continue to innovate in the upcoming year as we create the first online CRM solution with complete back-office visibility."

As the first complete CRM solution to be offered online, salesforce.com helps companies such as Identix enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with conventional enterprise client/server applications. Salesforce.com's 3600-plus customers, including Adobe Systems (NASDAQ:ADBE), Autodesk (NASDAQ:ADSK) Fujitsu (OTC: FJTSY), Siemens PT&D (NYSE:SI), USA Today (NYSE: GCI) and Wachovia (NYSE: WB), have realized impressive benefit from their CRM implementations. World-leading tool steel manufacturer Bohler-Uddeholm, which passed over SAP and other traditional CRM vendors in choosing salesforce.com, has seen a 250% return on investment (ROI) in salesforce.com.

About ISM

Founded in 1985, ISM, Inc., is a premier CRM research, market analysis, and consulting firm, specializing in sales, customer service, marketing, e-Business, and Business Intelligence. ISM clients include McGraw-Hill, ExxonMobil, Lucent Technologies, IBM, Roche, Johnson and Johnson, and Xerox. Web site: http://www.ismguide.com

About ISM

Founded in 1985, ISM, Inc., is a premier CRM research, market analysis, and consulting firm, specializing in sales, customer service, marketing, e-Business, and Business Intelligence. ISM clients include McGraw-Hill, ExxonMobil, Lucent Technologies, IBM, Roche, Johnson and Johnson, and Xerox. Web site: http://www.ismguide.com