SAN FRANCISCO, CA — July 15, 2002 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced that Javelin Technologies, Inc., the global leader in electronic trading technology and a wholly-owned subsidiary of NYFIX, Inc. (Nasdaq:NYFX), has standardized on salesforce.com Enterprise Edition. Javelin elected to implement salesforce.com after finding that a previously purchased solution from one of the larger CRM vendors went unused due to lengthy training and costly implementation cycles.
"When I joined Javelin about a year ago, the CRM solution the company had invested in was still sitting on the shelf unused," explained Andy Williams, senior vice president of sales for Javelin Technologies. "The task of implementing and embedding it within our organization, both technically and culturally, simply took too many resources away from our core responsibility of selling and supporting our customers."
Williams added, "When Javelin was acquired several months ago by NYFIX, we were faced with the daunting task of having to integrate our sales teams and our customer accounts. Salesforce.com made that task relatively easy and, as a result, we're already out there engaging our customers as a single sales team."
Javelin Technologies joins a growing list of companies that have publicly given up on enterprise CRM software solutions and switched to salesforce.com because of frustration with high costs, complex products, and lengthy or unsuccessful implementations. According to many analyst firms, enterprise CRM software, such as offerings from Siebel, Peoplesoft, and SAP, fail to meet expectations over 50 percent of the time. According to Chuck Phillips in Optimize Magazine (April 2002), Morgan Stanley has estimated that $130 billion in enterprise technologies purchased in the last two years has not been implemented, and that 40 percent of all enterprise software purchased is never installed.
"Salespeople are supposed to be tracking all their customers' behavior, writing forecasts, and knowing everything about their accounts, but they can not do it if the software is on the shelf," said Marc Benioff, chairman and CEO of salesforce.com. "Salesforce.com is winning accounts because we provide enterprise class functionality without the high risk and high cost of traditional enterprise software such as Siebel."
In the past year, salesforce.com has added more CRM customers than have Siebel, PeopleSoft, Oracle, and SAP combined. Salesforce.com currently has over 4,700 customers for its online CRM solution, including global leaders such as le Meridien Hotels Worldwide, Autodesk, USA Today, Kikkoman, and Daiwa Securities. Salesforce.com provides companies of all sizes with an enterprise-class CRM solution at a fraction of the cost, fraction of the time, and fraction of the risk of traditional software systems. Salesforce.com delivers its CRM solution as an online information utility via a Web Services infrastructure.