Leader in business process applications selects salesforce.com over traditional client/server CRM software for superior integration capabilities and campaign management
SAN FRANCISCO, CA — August 27, 2002 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced that NexPrise, Inc. (Nasdaq: NXPS), a leading source for business process applications, has standardized on salesforce.com for a complete 360-degree view of its customer relationships. After evaluating traditional client/server CRM systems, which were overly cumbersome and costly, NexPrise chose salesforce.com for its quick deployment, proven return on a minimal investment, and ease of integration with existing applications. The entire implementation process was completed in three weeks, including training for the sales team.
NexPrise is using salesforce.com's open and extended architecture for easy and cost-effective integration with its own Program Manager application. Salesforce.com's Enterprise Edition has proven to be complementary to NexPrise's own application, providing the ability to share and catalog information on global customers, including important contact information, specifications and more. Built on a native XML-standard Web Services platform with open API, salesforce.com offers easier integration than conventional software applications.
Salesforce.com's hosted environment and intuitive interface, which requires no IT support and minimal training, and the ease of synchronization for salespeople away from the office, also add great value to the NexPrise's business processes. In addition to CRM for the sales team, NexPrise's marketing team also implemented salesforce.com's campaign management solution for greater visibility into campaigns and the success of events such as webinars and tradeshows. The sales and marketing teams now have greater coordination with each other, capitalizing on leads that may have otherwise been lost.
"We evaluated several other client/server CRM solutions before deciding on salesforce.com's powerful, online model for all our sales force automation needs," said John Lynch, vice president of sales for NexPrise. "The low cost, quick deployment, and robust functionality of the product were perfect for our sales team, who now use the product at length everyday. In addition, our finance team uses the NexPrise Program Manager application to manage its sales order process, and has found salesforce.com to be an invaluable tool with which they gather critical information on pipeline activity."
"NexPrise joins a growing number of companies that chose salesforce.com for all their CRM needs after evaluating traditional client/server vendors and finding them ineffective," said Marc Benioff, chairman and CEO of salesforce.com. "Salesforce.com's advanced integration capabilities, established with our unique Web Services-based architecture, alleviate the headaches associated with client/server integration. This choice is yet another testimony to the value salesforce.com provides companies of all sizes for a fraction of the cost, fraction of the time, and fraction of the risk of traditional software systems."
Salesforce.com currently has over 4,900 customers for its online CRM solution, including global leaders such as Le Meridien Hotels Worldwide, Autodesk, USA Today, Kikkoman, and Daiwa Securities. Salesforce.com delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, salesforce.com has added more CRM customers than Siebel, PeopleSoft, Oracle, and SAP combined.