Global market information powerhouse standardized on salesforce.com's online CRM solution to gain rapid insight into the effectiveness of its sales and marketing operations
SAN FRANCISCO, Calif. - December 9, 2002 - Salesforce.com, the market leader in online customer relationship management (CRM), today announced that leading market information company The NPD Group, Inc. (NPD) has standardized on salesforce.com. Switching from SalesLogix, a subsidiary of The Sage Group plc (London: SGE.L), and its client/server marketing software to salesforce.com's intuitive, low cost CRM application, NPD has gained an integrated, 360-degree view of its 1,300-plus clients that can be accessed online from any of NPD's worldwide offices. The company now has easy visibility into its global, customer-facing activities, increasing collaboration and the percentage of time spent selling without the maintenance costs and synchronizing issues associated with its previous system.
"NPD needed a system to track sales and marketing activities across nine of our vertical Business Units," said Tom Stigler, corporate vice president of sales at NPD, explaining the decision to implement salesforce.com. "We looked at a variety of online and client/server solutions. Salesforce.com came out on top because it combines extremely strong sales and marketing automation functionality with ASP advantages - low total cost, rapid implementation time, and easy training across all of our global offices."
With salesforce.com, NPD was able to consolidate nine disparate client/server systems, along with hundreds of individual files and spreadsheets into a single online repository of customer data that can be accessed from any point on the globe via a Web browser or Web-enabled device. NPD offices can now easily share information on key accounts, as well as track activity to allocate resources and identify emerging trends. Simply by eliminating the maintenance, training, and support costs associated with it previous system, NPD has realized significant savings. It has also benefited from increased productivity and operational efficiency.
"NPD has the challenging task of coordinating multiple divisions and global offices to present a unified face to its existing Fortune 500 clients and brand-name retail partners, as well as effectively collaborating across geographic and organizational lines to win new clients," said Marc Benioff, CEO and chairman of salesforce.com. "This is a classic business problem - and salesforce.com's online CRM solution solves it for thousands of customers every day."
According to many analyst firms, enterprise CRM software, such as offerings from Siebel [NASDAQ: SEBL], PeopleSoft [NASDAQ: PSFT], and SAP [NYSE: SAP], fail to meet expectations over 50 percent of the time. Chuck Phillips of Morgan Stanley in Optimize Magazine (April 2002) has estimated that $130 billion in enterprise technologies purchased in the last two years has not been implemented, and that 40 percent of all enterprise software purchased is never installed.
In addition, a growing list of companies has switched to salesforce.com because of frustration with high costs, complex products and lengthy or unsuccessful implementations of client/server software. Salesforce.com has currently achieved more than 5,400 customers for its online CRM solution, including global leaders such as Le Meridien, Autodesk and USA Today. Salesforce.com delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, salesforce.com has added more CRM customers than Siebel (NASDAQ: SEBL), PeopleSoft (NASDAQ:PSFT), Oracle (NASDAQ: ORCL) and SAP (NYSE: SAP) combined.