Names Executive to List of Top 50 Agenda Setters

Marc Benioff, chairman and CEO of, honored for his entrepreneurship and his significant impact on the technology industry

SAN FRANCISCO, Calif. - October 10, 2003 -®, the world leader in delivering software-as-service, today announced that Chairman and CEO Marc Benioff has been honored by and named to it's list of "Agenda Setters 2003." A first-time winner of this honor, Benioff has previously been recognized by numerous industry-leading publications for his accomplishments in proving the viability of the software-as-service model and bringing about the "End of Software." Other honorees include Steve Jobs, Apple Computer (NASDAQ: AAPL); Bill Gates, Microsoft (NASDAQ: MSFT); and Michael Dell, Dell (NASDAQ: DELL). The full list and feature appear on online at

"I am honored to be put in the company of such a distinguished group," said Benioff. "We truly believe that the 'End of Software' is near and that our software-as-service model is how future technology will be delivered."

Each year, a member of CNET Networks in the United Kingdom, has an elite panel of industry luminaries select the Agenda Setters.

Benioff founded in 1999, with the idea to create an information utility that would make traditional enterprise software technology and business models obsolete, and has led the company to its current position as the world's most successful application utility and the first profitable software-as-service provider with more than 7,800 customers and 100,000 subscribers worldwide. A veteran of 25 years in the software industry, he is now regarded as a pioneer of "The End Of Software," demonstrating how on-demand applications can replace traditional software to deliver immediate benefit at reduced risk.

In September 2003, Fortune magazine named Benioff one of its Top 10 Entrepreneur to Watch, while BusinessWeek named Benioff to its e.Biz 25, citing him as a technology and business innovator. Previously this year, President George W. Bush nominated Benioff co-chair of the President's Information Technology Advisory Committee (PITAC) and Governor Linda Lingle of Hawaii named him to the State of Hawaii's Education Committee. In addition, Benioff has been recognized by CRM Magazine for the past two years as one of the 20 most influential people in the industry, participated with the World Economic Forum as a Global Leader of Tomorrow, and received the Computerworld Honors Laureate for his visionary use of information technology to produce positive social change. As well, SunBridge, the leading incubator in Japan, named Benioff Entrepreneur of the Year; Network World magazine listed Benioff as one of its elite 25 Most Powerful Vendor Executives; and Ernst & Young recognized him as a Northern California Entrepreneur of the Year for his innovation in software-as-service.

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