Winter '04 Receives Highest Rating From InfoWorld Magazine

State-of-the-art on-demand CRM service is 2003's highest rated enterprise application product

SAN FRANCISCO, Calif. - December 23, 2003 -®, the world leader in delivering on-demand applications, announced today that Winter '04, the world's most popular customer relationship management (CRM) service, has received the highest rating of "Excellent" from InfoWorld magazine. InfoWorld delivers in-depth coverage and evaluation of IT products for technology experts and is published by InfoWorld Media Group, a division of IDG, the world's leading technology media, research, and event company.

"Outsourcing CRM has always been viewed as a trade-off between reaping immediate benefits and satisfying ongoing flexibility requirements. With you gain the best of both worlds," stated the InfoWorld review. "And because mitigates hardware, storage, and security requirements, as well as the burden on IT staff, it becomes possible to accurately predict the true cost of your CRM system." Winter '04 was praised in the article, which said, " combines a rich set of CRM features, an intuitive interface, superb help and support services,strong reporting, extensive customization, and the tools to meet the challenge of most any advanced application or legacy integration requirements."

The article also cited the ease of customizing "The highly customizable interface presented granular control over every aspect of the user's experience, down to which page and data elements were displayed."

"One of the most important advances in the new Winter '04 release is the addition of workflow process management." InfoWorld was "impressed by the application's ability to bend workflow to mirror existing processes, rather than forcing staff to learn its way of doing things."

Finally, the review stated, "any company in all but the most vertical of industries would do well to consider Winter '04 edition. Its potential for building more productive, cost-effective sales teams and ensuring customer satisfaction is unmatched in a hosted solution." The full review appears in the December 15, 2003 issue of the magazine, available online at

"For more than 8,400 customers and 120,000 subscribers, is synonymous with CRM success," said Marc Benioff, chairman and CEO of "It is a great honor to have Winter '04 recognized by InfoWorld magazine. With Winter '04 businesses no longer have to make any CRM trade-offs or sacrifices - companies can realize the immediate benefits of cost-effective on-demand CRM as well as enjoy state-of-the-art customization, integration and globalization CRM capabilities and features that provide flexibility for future growth."

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