Rockwell FirstPoint Contact Implements salesforce.com Across Five Continents in Two Weeks

Powerful new customization capabilities allow company to rapidly and effectively meet detailed requirements of global sales organization

SAN FRANCISCO, Calif. - April 19, 2004 - Salesforce.com, the global leader in on-demand customer relationship management (CRM) services, today announced that Rockwell FirstPoint Contact, a global provider of complete call and contact center solutions, has implemented salesforce.com Spring '04 to deliver fully-customized CRM functionality to its worldwide sales organization. Rockwell FirstPoint Contact rolled out salesforce.com across five continents in two weeks, including integration with Lotus Notes, and continues to easily adapt the market-leading CRM service to its unique core data capture and analysis requirements.

"As a company that is focused solely on helping organizations achieve competitive advantage through their customer contact centers, we understand the importance of ensuring we give our own employees the tools and information they need to do their jobs successfully," said Bill Adkins, senior vice president of sales, marketing and strategy at Rockwell FirstPoint Contact. "Salesforce.com provided the customization and global implementation capabilities that were our prerequisites for CRM success."

"The roll out to the sales organization went very smoothly as we were easily able to modify salesforce.com to meet our specific company and industry requirements," Adkins continued. "Overall, salesforce.com has helped remove any ambiguity from our pipeline, and delivered new insight into where we should focus resources to maintain sales growth and our competitive edge."

Rockwell FirstPoint Contact has customized salesforce.com with more than 100 fields and is now able to segment customers in real-time for pipeline forecasting and effective resource allocation. The company has eliminated multiple field and marketing databases to provide all sales representatives and management with access to a common set of information, improving productivity and visibility into worldwide sales operations.

Powerful customization, combined with salesforce.com's ease of use, has allowed Rockwell FirstPoint Contact's sales, corporate marketing, and customer service management staff to take full advantage of available information to become even more customer-driven. Salesforce.com also delivers the performance, uptime and reliability to make on-demand CRM successful for all users.

"Rockwell FirstPoint Contact understands that the right CRM strategy can help maximize the lifetime value of their customers, as well as their customers' customers," said Marc Benioff, CEO and chairman, salesforce.com. "Salesforce.com's on-demand CRM delivers the integration, customization and state-of-the-art functionality that helps worldwide organizations, like Rockwell FirstPoint Contact, realize their goals."

The fifteenth generation of salesforce.com, Spring '04 breaks new ground in empowering organizations to adapt CRM to precisely fit their specific, unique business and industry needs. With the point-and-click ease of the new salesforce.com Studio, business administrators can create Custom Tabs and brand new modules to extend CRM. The on-demand platform that powers salesforce.com Spring '04 and salesforce.com Studio, sforce 3.0 offers developers complete programmatic control over CRM customization, integration, and extension to create custom CRM solutions with unprecedented simplicity and success. With Spring '04, on-demand CRM is now more customizable than even client/server software.

About Rockwell FirstPoint Contact

Rockwell FirstPoint Contact Corporation, a business of Rockwell Automation (NYSE: ROK), provides complete customer interaction solutions supporting a variety of channels including voice, e-mail, web, wireless and VoIP utilizing a unique open interaction infrastructure. The first to develop technology automating call centers, Rockwell FirstPoint Contact has a 30 year global reputation for reliability, dependability, on-time, on-budget delivery and superior customer service. Where intelligent customer contact begins, Rockwell FirstPoint Contact helps organizations leverage data from across the enterprise to fulfill customer relationship management strategies. Based in Wood Dale, Ill., Rockwell FirstPoint Contact's reach extends around the globe with offices in the United Kingdom, Australia, China, Thailand, South Africa and Canada. Information on Rockwell FirstPoint Contact is available on the Internet at www.rockwellfirstpoint.com.

Rockwell Automation is a leading global provider of industrial automation power, control and information solutions that help customers meet their manufacturing productivity objectives. The company brings together leading brands in industrial automation for Complete Automation solutions, including Allen-Bradley® controls and services, Dodge® mechanical power transmission products, Reliance Electric™ motors and drives, and Rockwell Software® factory management software. Headquartered in Milwaukee, Wis., the company employs about 20,000 people serving customers in more than 80 countries.

About Rockwell FirstPoint Contact

Rockwell FirstPoint Contact Corporation, a business of Rockwell Automation (NYSE: ROK), provides complete customer interaction solutions supporting a variety of channels including voice, e-mail, web, wireless and VoIP utilizing a unique open interaction infrastructure. The first to develop technology automating call centers, Rockwell FirstPoint Contact has a 30 year global reputation for reliability, dependability, on-time, on-budget delivery and superior customer service. Where intelligent customer contact begins, Rockwell FirstPoint Contact helps organizations leverage data from across the enterprise to fulfill customer relationship management strategies. Based in Wood Dale, Ill., Rockwell FirstPoint Contact's reach extends around the globe with offices in the United Kingdom, Australia, China, Thailand, South Africa and Canada. Information on Rockwell FirstPoint Contact is available on the Internet at www.rockwellfirstpoint.com.

Rockwell Automation is a leading global provider of industrial automation power, control and information solutions that help customers meet their manufacturing productivity objectives. The company brings together leading brands in industrial automation for Complete Automation solutions, including Allen-Bradley® controls and services, Dodge® mechanical power transmission products, Reliance Electric™ motors and drives, and Rockwell Software® factory management software. Headquartered in Milwaukee, Wis., the company employs about 20,000 people serving customers in more than 80 countries.