Audio Visual Services Corporation™ Implements salesforce.com Nationwide in Less Than Six Weeks

Salesforce.com delivers most customizable CRM to effectively support multiple roles, hierarchies and business lines

SAN FRANCISCO, Calif. - April 26, 2004 - Salesforce.com, the global leader in on-demand customer relationship management (CRM) services, today announced that Audio Visual Services Corporation™ (AVSC), a leading provider of audiovisual equipment and technology support to the hotel and events industry, selected salesforce.com over several competitors as the only CRM solution for its Presentation Services (PSAV ™) and Audiovisual Headquarter (AVHQ ™) business lines. The company implemented salesforce.com's proven CRM service in less than six weeks to support more than 500 locations nationwide. The AVSC deployment includes integration with Microsoft [NASDAQ: MSFT] Outlook, as well as extensive customization by role and hierarchy to provide the best user experience and data security across its dispersed sales organization.

"Salesforce.com simply delivers the best overall value proposition in terms of customization, integration flexibility and user adoption," said Greg Van Dyke, senior vice president of marketing, AVSC. "Integration with Microsoft Outlook and a customized user experience have really made our teams happy with CRM — our sales and operations teams do a better job of selling and servicing our accounts, and our executive team does a better job aligning sales goals and targets internally."

With salesforce.com, AVSC management and sales teams can use customizable dashboards, analytics and reporting features to segment and organize customer data based on desired metrics. This allows AVSC to better strategize and prioritize actions and resources for their customers and prospects. Since the implementation, there has been a significant increase in alignment of goals between groups, as well as new transparency into overall operations.

"Companies of all sizes gain significant benefits by deploying on-demand CRM," said Marc Benioff, chairman and CEO, salesforce.com. "In addition to providing the highest level of customization and integration, salesforce.com's user experience promotes strong internal adoption to help our 9,500 customers be more successful."

The fifteenth generation of salesforce.com, Spring '04 breaks new ground in empowering organizations to adapt CRM to precisely fit their specific, unique business and industry needs. With the point-and-click ease of the new salesforce.com Studio, business administrators can create Custom Tabs and brand new modules to extend CRM. The on-demand platform that powers salesforce.com Spring '04 and salesforce.com Studio, sforce 3.0 offers developers complete programmatic control over CRM customization, integration, and extension to create custom CRM solutions with unprecedented simplicity and success. With Spring '04, on-demand CRM is now more customizable than even client/server software.

About Audio Visual Services Corporation

Audio Visual Services Corporation™ is the leading provider of audiovisual equipment rentals, staging services, and related technology support to hotels, event production companies, trade associations, convention centers and corporations. For more information, visit www.avservicescorp.com.

About Audio Visual Services Corporation

Audio Visual Services Corporation™ is the leading provider of audiovisual equipment rentals, staging services, and related technology support to hotels, event production companies, trade associations, convention centers and corporations. For more information, visit www.avservicescorp.com.