StreamServe Implements salesforce.com for Global CRM

VP of EMEA chooses salesforce.com for CRM success, calling client/server software "expensive and complex" and Siebel's on-demand offering a "risky option"

SAN FRANCISCO, Calif. – August 23, 2004 – Salesforce.com (NYSE: CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced that StreamServe, a leader in the fast-growing Enterprise Business Communication (EBC) market, selected salesforce.com for integrated, global CRM. Despite its vice president's previous five-year career at Siebel Systems (NASDAQ: SEBL), StreamServe chose not to evaluate Siebel's on premise or on-demand CRM offerings during its April 2004 selection of salesforce.com's on-demand CRM offering.

StreamServe is one of the 11,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of July 31, 2004.

"In a growing business like ours, we need to move quickly to out-maneuver the competition and retain our competitive advantage," said StreamServe Vice President EMEA Les Bonney. "Our sales teams just cannot wait months for the required hardware installation and a complete overhaul of our existing infrastructure that other enterprise CRM systems typically require. Our business needed a high-powered, intuitive CRM system that could be easily and quickly implemented and customized in order to enable us to continue achieving our growth objectives, which is what we received with salesforce.com's on-demand CRM."

Seeking to increase demand for its Business Communication Management (BCM) technology across established markets in Europe, the United States and in emerging regions such as Eastern Europe and Asia Pacific, StreamServe began to investigate CRM solutions. StreamServe found that salesforce.com's on-demand CRM solution provided the rapid implementation, scalable architecture, state-of-the-art functionality and strong integration and customization capabilities that StreamServe needed to support its rapidly growing customer base and global sales initiatives.

"On-demand CRM was the best fit for StreamServe, and in our evaluation, salesforce.com came out ahead by a mile," continued Bonney. "We were also aware of Siebel's on-demand proposition, but the lack of user adoption and the fact that Siebel's is a fledgling service, made it a risky option."

StreamServe's salesforce.com deployment included integration with Microsoft (NASDAQ: MSFT) ERP applications and the company's own legacy systems. Implementation was completed on schedule in only 30 days.

"In a growing business like ours, we need to move quickly to out-maneuver the competition and retain our competitive advantage," said StreamServe Vice President EMEA Les Bonney. "Our sales teams just cannot wait months for the required hardware installation and a complete overhaul of our existing infrastructure that other enterprise CRM systems typically require. Our business needed a high-powered, intuitive CRM system that could be easily and quickly implemented and customized in order to enable us to continue achieving our growth objectives, which is what we received with salesforce.com's on-demand CRM."

Seeking to increase demand for its Business Communication Management (BCM) technology across established markets in Europe, the United States and in emerging regions such as Eastern Europe and Asia Pacific, StreamServe began to investigate CRM solutions. StreamServe found that salesforce.com's on-demand CRM solution provided the rapid implementation, scalable architecture, state-of-the-art functionality and strong integration and customization capabilities that StreamServe needed to support its rapidly growing customer base and global sales initiatives.

"On-demand CRM was the best fit for StreamServe, and in our evaluation, salesforce.com came out ahead by a mile," continued Bonney. "We were also aware of Siebel's on-demand proposition, but the lack of user adoption and the fact that Siebel's is a fledgling service, made it a risky option."

StreamServe's salesforce.com deployment included integration with Microsoft (NASDAQ: MSFT) ERP applications and the company's own legacy systems. Implementation was completed on schedule in only 30 days.

Bonney concluded: "We've already had a huge amount of positive feedback about salesforce.com from our employees and while we could see the benefits of on-demand CRM, salesforce's features and functionality were a revelation. The service has been a breath of fresh air and I envision salesforce.com continuing to be our CRM standard for the long term."

About StreamServe

StreamServe Inc. is a leader and innovator in the fast-growing Enterprise Business Communication (EBC) market, with over 4,000 customers worldwide. We are the only organization to provide an independent platform for the two-way exchange of critical business information in any channel or format. Our pioneering approach enables companies to reduce the cost of communicating with their customers, suppliers and employees. It also increases the ROI from enterprise business applications and makes all of their printed and electronic output more personalized and customer-focused.

StreamServe was founded in Sweden in 1995. Today, our solution is distributed and supported in 130 countries. StreamServe alliances include major application vendors, systems integrators and e-business providers such as IBM, SAP and Oracle. For more information please visit www.StreamServe.com.

About StreamServe

StreamServe Inc. is a leader and innovator in the fast-growing Enterprise Business Communication (EBC) market, with over 4,000 customers worldwide. We are the only organization to provide an independent platform for the two-way exchange of critical business information in any channel or format. Our pioneering approach enables companies to reduce the cost of communicating with their customers, suppliers and employees. It also increases the ROI from enterprise business applications and makes all of their printed and electronic output more personalized and customer-focused.

StreamServe was founded in Sweden in 1995. Today, our solution is distributed and supported in 130 countries. StreamServe alliances include major application vendors, systems integrators and e-business providers such as IBM, SAP and Oracle. For more information please visit www.StreamServe.com.