$600,000 raised by salesforce.com, employees, customers, friends, partners and family
SAN FRANCISCO, Calif. — January 14, 2005 — Salesforce.com [NYSE: CRM] and the salesforce.com/foundation, the leaders in integrating philanthropy and business, today announced that the salesforce.com community has raised $600,000 for international aid organizations helping victims of the Indian Ocean earthquake and tsunami. This donation combines approximately $300,000 raised through the generosity of customers, friends, partners, family, friends and salesforce.com employees, with $300,000 in matching funds donated by the salesforce.com/foundation.
"It is through communities of service such as ours that we can band together and respond with compassion and resources to devastating world events," said salesforce.com Chairman and CEO Marc Benioff. "We wanted to help ease the suffering of the victims, and help our customers, employees, partners and friends double the impact of their gifts. The program has succeeded beyond our expectations, and I want to thank everyone in the extended salesforce.com community for their generosity."
Two weeks ago, in response to employees' desire to assist tsunami and earthquake victims in Asia and Africa, the salesforce.com/foundation set up a matching fund to channel resources to qualified non-profit organizations supporting relief efforts. All donors, regardless of affiliation with salesforce.com, were encouraged to follow a link on the foundation web site to the foundation's donation page, where they could designate an aid organization. The foundation pledged to match 100 percent of donations made through this page, up to a total of $100,000.
The matching program was promoted on the salesforce.com home page, the foundation web site, and the log-in page, the point of entry to the salesforce.com CRM service for the company's 13,300 customers and 214,000 subscribers. In addition, employees and customers were encouraged to spread the word about the matching program.
The initial $100,000 target was exceeded in less than one week. As a result, the foundation raised the matching fund to $250,000 and then ultimately to $300,000. Over 989 individuals donated funds to reach the final goal, resulting in a total of $600,000 raised for AID India, Americares, American Jewish World Service, American Red Cross, Care, Catholic Relief Services, Chabad of Thailand, Doctors Without Borders, International Rescue Committee, Oxfam-America, Relief International, Room to Read, Save The Children, United Way, Unicef and the UK-based Disasters Emergency Committee.