Salesforce.com Named SFA Product of the Year By TechTarget's SearchCRM.com

Salesforce.com recognized as best Sales Force Automation product for its ease of integration, functionality and performance

SAN FRANCISCO, Calif. — January 24, 2005 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), announced today that TechTarget's SearchCRM.com has named Salesforce.com Summer '04 the 2004 Sales Force Automation Product of the Year.

"With a growing emphasis on sales effectiveness, companies everywhere need more agile and flexible sales force automation tools," said SearchCRM.com (www.searchcrm.com) in its article about the awards. "That's why our judges gave Salesforce.com the Gold Award in this category. In fact, Salesforce.com received the highest possible marks for ease of integration, functionality and performance from several of our judges."

Salesforce.com's Summer '04 was the 16th version of the award-winning CRM service, and included Enterprise Edition 2.0, the on-demand offering for implementations of all sizes. The Summer '04 release also included enhanced customization capabilities, more integration options, and more than 1,000 state-of-the-art CRM features for managing and sharing customer information.

"In determining the 'Product of the Year' winners, SearchCRM.com looked closely at features that are critical to the customer — such as customization for different user groups, and integration with existing workplace solutions like Word and Excel," said Marc Benioff, chairman and CEO, salesforce.com. "We take the same hard look at customer requirements when we add enhancements to the Salesforce.com product line — and we're pleased that the SearchCRM.com judges have recognized the power of our solution."

Submissions for the "Products of the Year" awards were judged by the SearchCRM editorial staff, in conjunction with a team of users, industry experts, analysts, and consultants. Entrants were judged on six criteria: innovation, performance, ease of integration into existing environments, ease of use, functionality, value, and support. Judges selected the "Products of the Year" from among enterprise IT products introduced, upgraded, and shipped between October 24th, 2003 and October 25th, 2004.

"Some of the winners were highly innovative; some set new benchmarks for value or another attribute; and some just had a great combination of several qualities," said SearchCRM.com. "But all represent a new state of the art for CRM products."

About SearchCRM.com

SearchCRM.com is the leading online resource for more than 190,000 enterprise IT professionals who seek information on the latest CRM technologies and issues so they can make decisions, research products and set strategies. The site provides original news stories, expert advice and interactive features for CRM professionals, and is the number-one source of CRM e-newsletters, white papers and Webcasts.

About SearchCRM.com

SearchCRM.com is the leading online resource for more than 190,000 enterprise IT professionals who seek information on the latest CRM technologies and issues so they can make decisions, research products and set strategies. The site provides original news stories, expert advice and interactive features for CRM professionals, and is the number-one source of CRM e-newsletters, white papers and Webcasts.