Who's Calling Extends and Customizes Salesforce.com to Increase Visibility into Sales, Marketing and Customer Service

On-the-fly customization capabilities give Who's Calling the power to be unique

SAN FRANCISCO — March 21, 2005 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that Who's Calling is providing its sales and marketing teams with instant access to customer data and campaign results with salesforce.com. Who's Calling is using salesforce.com's customization tools to manage customer records and incoming sales leads, and to provide richer information about customers to everyone involved in the sales process.

Who's Calling (www.whoscalling.com) is a call-measurement, ad tracking and lead-producing service that helps businesses nationwide maximize the revenue-generating potential of the telephone. With Salesforce, Who's Calling is leveraging the benefits of a 17th-generation CRM solution, as well as new innovations, including the Customforce tool, for rapid, easy customization. Using Customforce, Who's Calling has been able to adapt Salesforce to meet its unique needs. Who's Calling is one of the 13,900 companies of all sizes that comprised the salesforce.com customer base as of Jan. 31, 2005.

"By implementing Salesforce, we can now properly follow up on sales leads, and understand how our marketing campaigns are doing on a day-to-day basis," said Shellie Pierce, director of marketing and communications, Who's Calling. "We are able to help our customers better than ever before—not to mention our own staff. We've created almost 90 dashboards for each of our sales managers and for our Client Satisfaction staff."

In addition to creating dashboards for instant visibility into the health of the business, Who's Calling has created custom fields and objects that allow sales and marketing staff to categorize customer records based on the company's specific needs. For instance, with custom objects, users can identify customers based on length of their relationship with Who's Calling, amount of billings, and vertical market.

"With the Web-to-lead features in Salesforce, we can now easily and cost-effectively create follow-on lead-generation programs," said Pierce. "In 2003, launching this type of campaign was more difficult and expensive. In 2004, we generated an additional 2,000 leads and salesforce.com did much of the web development work, saving us thousands of dollars."

With Customforce, salesforce.com provides every company the power to be unique. Representing a major breakthrough beyond cookie-cutter vertical solutions, Customforce enables ordinary business users to easily customize their CRM and create new on-demand applications through a simple point-and-click interface. Built into Salesforce and Supportforce, Customforce enables 13,900 companies to leverage the simplicity, power, and success of on demand to create 13,900 unique CRM editions. Customforce makes Salesforce the world's most customizable CRM.

About Who's Calling

Founded in 1998, Who's Calling, Inc., is privately held and based in Kirkland, Washington. Who's Calling is a leading provider of services that overcome sales transaction obstacles with hard-hitting, strategic services that deliver immediate measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring, Web-based and personal staff training, and marketing services with research and results-driven methodology to increase sales transaction effectiveness and improve customer satisfaction for businesses nationwide. Who's Calling's North American client base encompasses more than 7,000 customers across 50 different industries. Clients include industry leaders such as Mazda, AutoTrader.com, Hendrick Automotive, Lasik Eye Centers, Wells Fargo, Audi of America, Mercedes Benz USA, Yellow Book USA, Chicago Tribune, Los Angeles Times, Sears, duPont Registry and Mitsubishi. More information about Who's Calling is at www.whoscalling.com or 1.866.281.1000.

About Who's Calling

Founded in 1998, Who's Calling, Inc., is privately held and based in Kirkland, Washington. Who's Calling is a leading provider of services that overcome sales transaction obstacles with hard-hitting, strategic services that deliver immediate measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring, Web-based and personal staff training, and marketing services with research and results-driven methodology to increase sales transaction effectiveness and improve customer satisfaction for businesses nationwide. Who's Calling's North American client base encompasses more than 7,000 customers across 50 different industries. Clients include industry leaders such as Mazda, AutoTrader.com, Hendrick Automotive, Lasik Eye Centers, Wells Fargo, Audi of America, Mercedes Benz USA, Yellow Book USA, Chicago Tribune, Los Angeles Times, Sears, duPont Registry and Mitsubishi. More information about Who's Calling is at www.whoscalling.com or 1.866.281.1000.