dMarc Broadcasting Extends CRM Success by Using Salesforce.com's AppExchange Builder to Create and Deploy Custom On-Demand Applications for Sales Management, Production and Media Recording

Media service provider grows revenue by 72 percent, increase deals by 76 percent with Salesforce SFA, Salesforce Service & Support, Salesforce Marketing, and Salesforce Analytics

SAN FRANCISCO, Calif. — February 13, 2006 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that dMarc Broadcasting, the radio industry's leading provider of digital automation and integrated media services, is using the AppExchange Builder to customize, create, deploy and manage three new business-critical applications. AppExchange Builder, the customization tool using the AppExchange platform, has enabled dMarc to dramatically extend the value of its salesforce.com deployment beyond CRM by allowing it to build and run on-demand applications that track sales forecasts, production and media placements. As a result, the company has an instantaneous and comprehensive understanding of revenue projections and customer order status, and has the ability to track media placements to ensure precise on-air delivery.

AppExchange platform unites all of dMarc's on-demand applications with a single data model, single security model and a single user interface. With AppExchange, dMarc's users can customize, build, run and share on-demand applications that power practically all of their business needs.

dMarc Broadcasting is one of the 18,700 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of October 31, 2005. Revenue and subscribers will be recognized as the service is delivered.

"AppExchange platform has allowed us to streamline tremendous amounts of data from multiple, disparate applications into a single system that enables us to achieve complete control of cross-departmental business functions and processes and gain an accurate assessment of how we are executing against business goals," said Scott Bogdan, executive vice president of operations at dMarc Broadcasting. "With AppExchange Builder, we are able to quickly build and deploy highly customized solutions to meet the specific demands of the broadcast industry, from recording to production. These solutions have led to dMarc's 72 percent revenue growth."

dMarc Broadcasting has used AppExchange Builder to create and launch three unique on-demand applications built with the AppExchange platform, including:

  • Sales Management - tracks sales forecasts to business goals; includes workflow components to ensure accounts are effectively managed in a timely manner
  • Production - tracks all aspects of production and order fulfillment
  • Media Recording - monitors on-air recording of client's radio ads on a spot-by-spot basis and provides detail reporting across thousands of radio stations
"Using Salesforce, we've been able to simplify our processes and reduce the time to deliver new systems to customers by 33 percent. Order-related shipping and scheduling issues, previously a problem on 10 percent of orders, have dropped to zero since adopting Salesforce," added Bogdan. "Furthermore, with Salesforce, our self-help enter reduced the number of support calls, decreased the average time to close a case by 50%, and increased the number of calls handled per agent by 15%. Salesforce has not only allowed us to be a more agile and effective business, but also greatly improved our relationship with customers and strengthened our position in the broadcast industry."

 

About dMarc Broadcasting - Innovation Through Automation® (www.dMarc.net ):

dMarc Broadcasting helps its clients connect directly to advertisers through its automated patent-pending media platform. With an automated solution for managing radio advertising, dMarc brings greater ROI to radio advertising through increased accountability, transparency, and ease of implementation. Founded by Internet pioneers and brothers Ryan and Chad Steelberg, the company works with thousands of radio stations in the US, with broad coverage internationally. dMarc is based in Newport Beach, CA. For more information, visit www.dMarc.net.

About dMarc Broadcasting - Innovation Through Automation® (www.dMarc.net ):

dMarc Broadcasting helps its clients connect directly to advertisers through its automated patent-pending media platform. With an automated solution for managing radio advertising, dMarc brings greater ROI to radio advertising through increased accountability, transparency, and ease of implementation. Founded by Internet pioneers and brothers Ryan and Chad Steelberg, the company works with thousands of radio stations in the US, with broad coverage internationally. dMarc is based in Newport Beach, CA. For more information, visit www.dMarc.net.