Little Kids Rock Relies on Salesforce.com for Organizational Expansion and Program Success

Salesforce.com provides complimentary licenses to non-profits as part of ongoing global initiative to build the capacity of non-profit organizations through technology solutions

SAN FRANCISCO, Calif. — February 28, 2006 — Salesforce Foundation, the global leader in integrating philanthropy and business, announced today their partnership with Little Kids Rock. Little Kids Rock of America, a national nonprofit organization dedicated to restoring music to its rightful place in the academic lives of kids in our public schools, is using salesforce.com's award-winning CRM service to manage program activities, donations, track funding and grants, plan program expansion and communicate easily with volunteers, donors and clients about upcoming events and programs. Using the complimentary user licenses for its teachers and a Partner Portal Toolkit from salesforce.com, Little Kids Rock was able to create a customized teacher portal that allows instructors to input and access critical and time-sensitive data in order to make informed decisions when planning and carrying out their programs.

Licenses were donated to Little Kids Rock by salesforce.com with program support provided by the Salesforce Foundation. The leader in fully integrating business and the community, the Salesforce Foundation is chartered with helping salesforce.com execute their goal of donating 1 percent of their product to the community annually, 1 percent of founding equity to community programs and 1 percent of employee working hours to volunteerism. To this end, the Foundation has teamed with salesforce.com to provide their award-winning CRM service, as well as training, administration and support services, at no cost to more than 750 nonprofit and nongovernmental organizations worldwide. The program, which has saved nonprofit organizations over $7 million in product and services since its 1999 launch, enables these organizations to streamline business processes in order to focus efforts on community service success.

Prior to implementing Salesforce, Little Kids Rock used paper-based data collection. However, as the organization expanded across four states and participation in the program grew in the thousands, the paper method was unable to efficiently manage enrollment and program planning. Little Kids Rock lacked a centralized and effective system for collecting class and student data, tracking program statistics and communicating with teachers. The inability to analyze program statistics in a timely manner negatively impacted program management and fundraising plans.

Salesforce.com employee volunteers and salesforce.com partner, Theikos, a leading provider of CRM implementation, development and value-added solutions, helped Little Kids Rock create a custom portal that enables teachers to submit class and student data and implement Salesforce CRM across its locations. The data entered through the portal is updated in Salesforce and analyzed on demand using reports and dashboards. Salesforce CRM solutions allows Little Kids Rock to efficiently manage instrument donations, funding and grants attainment and communications to its constituents. Little Kids Rock now enjoys access to program statistics in real-time and is able to communicate with teachers more effectively.

Jon Cohen, a teacher in an elementary school in Oakland California recalled, "The custom portal has helped me stay connected to Little Kids Rock. I now feel like I'm part of a bigger family. It is incredible to be able to get the latest resources from Little Kids Rock in real-time, assess my students' progress and order instruments. And best of all, I now get my instruments delivered more quickly and can get my classes started sooner than ever before! The impact of the implementation was felt immediately by teachers and students alike."

"Armed with Salesforce, Little Kids Rock is poised for rapid growth with plans to serve new geographies and students. The custom portal offered an ideal solution that provided an easy way to integrate with Salesforce.com and a flexible platform to support future growth," said Laura Subotky, Chief Operating Officer, Little Kids Rock. "Using Salesforce as a management tool has changed us in a way we couldn't have imagined at the start. The power of it keeps unfolding."

About Little Kids Rock

Little Kids Rock believes that music is a critical component of first-rate education. Many elementary schools have been stripped of their music programs. These cuts have had a disproportionately large impact on children from low-income backgrounds. Little Kids Rock restores music to its rightful place in the academic lives of kids in our public schools by providing a rich music education program including instrument instruction, free instruments and trained mentors. Founded by a single elementary school teacher in 1996, Little Kids Rock is now serving thousands of students in CA, NY, NJ and TN. Bonnie Raitt, Paul Simon, B.B. King, Jason Newsted, Steve Vai, Brad Delson, Dave Mason, James Burton and Les Paul sit on our Honorary Board of Directors and we are supported by friends Tom Waits, Carlos Santana, Phish, Bob Weir and others. More information can be found at: www.littlekidsrock.org

About Salesforce Foundation
Salesforce Foundation's fundamental mission is to enable community success and build the capacity of nonprofit organizations. As the leader in integrating philanthropy and business, the Foundation has pioneered the 1/1/1 model for corporate philanthropic change. This model delivers 1 percent of salesforce.com's product to the nonprofit community, 1 percent of founding equity to community programs and 1 percent of employee working hours to volunteerism. The Foundation has built a new model to support how corporations can more deeply serve the communities in which they operate. The Foundation also strives to better the lives of youth by supporting technology and educational programs in underserved communities both in the U.S. and abroad.

Since July 2000, the Foundation has opened more than 60 Community Technology Centers across the globe serving nearly 100,000 youth and other community members; has provided nearly 20,000 hours of service to the community through salesforce.com's employee volunteers; and supports salesforce.com in its efforts to offer its award-winning on-demand customer relationship management application to more than 700 qualified nonprofits globally, saving the sector millions of dollars every year. It is the recipient of the national 2003 Points of Awards award for Excellence in Corporate Community Service and the national 2003 U.S. Chamber of Commerce first annual Corporate Stewardship Award. More information is available at www.salesforcefoundation.org.

About Little Kids Rock

Little Kids Rock believes that music is a critical component of first-rate education. Many elementary schools have been stripped of their music programs. These cuts have had a disproportionately large impact on children from low-income backgrounds. Little Kids Rock restores music to its rightful place in the academic lives of kids in our public schools by providing a rich music education program including instrument instruction, free instruments and trained mentors. Founded by a single elementary school teacher in 1996, Little Kids Rock is now serving thousands of students in CA, NY, NJ and TN. Bonnie Raitt, Paul Simon, B.B. King, Jason Newsted, Steve Vai, Brad Delson, Dave Mason, James Burton and Les Paul sit on our Honorary Board of Directors and we are supported by friends Tom Waits, Carlos Santana, Phish, Bob Weir and others. More information can be found at: www.littlekidsrock.org

About Salesforce Foundation
Salesforce Foundation's fundamental mission is to enable community success and build the capacity of nonprofit organizations. As the leader in integrating philanthropy and business, the Foundation has pioneered the 1/1/1 model for corporate philanthropic change. This model delivers 1 percent of salesforce.com's product to the nonprofit community, 1 percent of founding equity to community programs and 1 percent of employee working hours to volunteerism. The Foundation has built a new model to support how corporations can more deeply serve the communities in which they operate. The Foundation also strives to better the lives of youth by supporting technology and educational programs in underserved communities both in the U.S. and abroad.

Since July 2000, the Foundation has opened more than 60 Community Technology Centers across the globe serving nearly 100,000 youth and other community members; has provided nearly 20,000 hours of service to the community through salesforce.com's employee volunteers; and supports salesforce.com in its efforts to offer its award-winning on-demand customer relationship management application to more than 700 qualified nonprofits globally, saving the sector millions of dollars every year. It is the recipient of the national 2003 Points of Awards award for Excellence in Corporate Community Service and the national 2003 U.S. Chamber of Commerce first annual Corporate Stewardship Award. More information is available at www.salesforcefoundation.org.