Care Rehab Develops Custom On-Demand Inventory Tracking Application Using Salesforce.com's AppExchange Platform

Unique solution makes FDA-required compliance data available in real-time; reduces inventory costs while increasing sales productivity

"Tremendous" boost to business, supporting company's doubling revenue

SAN FRANCISCO, Calif. — April 17, 2006 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that Care Rehab, the industry leader of physical therapy, sports medicine and rehabilitation products, is using the salesforce.com's AppExchange to customize its Salesforce SFA application for real-time inventory tracking. The customized Salesforce solution simplified Care Rehab's required tracking of its Food and Drug Administration (FDA) approved products, making compliance data immediately available in a single, central source.

Care Rehab is one of the 20,500 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of January 31, 2006. Revenue and subscribers will be recognized as the service is delivered.

As part of its sales process, Care Rehab's sales representatives often provide samples of new products to physical therapists who then use them and make recommendations to patients. Because the products require a prescription, FDA requirements demand that Care Rehab track individual devices and know their location at all times. Before implementing Salesforce, Care Rehab was using multiple paper forms, spreadsheets and a simple database to keep track of thousands of products.

Using the AppExchange platform, Care Rehab was able to unite many of its on-demand applications with a single data model, single security model and a single user interface. With AppExchange, Care Rehab's employees were able to customize, build, run and share on-demand applications that power their business needs.

"We needed a solution that would give us the ability to both track products today and also pinpoint where they were at any specific date in the past," said Ed Barrett, vice president of Marketing at Care Rehab. "AppExchange has allowed us to customize our Salesforce solution to our specific requirements so we can easily meet these stringent FDA demands."

Care Rehab has used the AppExchange platform to create custom tabs, including:

  • Inventory — tracks the four stages of products including 1) manufactured at Virginia facility; 2) shipped to a sales representative; 3) consigned to a physical therapy clinic; and 4) issued to a patient; this supports necessary financial controls for FDA purposes
  • Sales Activity — tracks sales representatives' required clinic visits and demonstrations; allows sales managers to track performance to activity through automated dashboards and reports
In addition to enhanced inventory tracking, the Salesforce solution improved Care Rehab's ability to determine the rate that individual products were selling as well as forecast demand. Using this information the company improved process control to ensure they were never out of any particular device.

 

"After just a short, two-month implementation period, we saw significant improvements in our ability to manage our inventory tracking and manufacturing processes, as well as monitor and manage our sales teams," added Barrett. "With this greater insight into our business, we have been able to reduce our inventory costs and increase overall sales due to more focused sales activity. Salesforce has given a tremendous boost to our business, supporting 100% year-over-year growth."

About Care Rehab

Care Rehab is the industry leader of physical therapy, sports medicine and rehabilitation products. Care Rehab is committed to innovative product design, quality manufacturing and a relentless pursuit of excellence in service to customers. Care Rehab's safe, effective, and easy-to-use products include traction, electrotherapy, and biofeedback. For further information, visit www.carerehab.com.

About Care Rehab

Care Rehab is the industry leader of physical therapy, sports medicine and rehabilitation products. Care Rehab is committed to innovative product design, quality manufacturing and a relentless pursuit of excellence in service to customers. Care Rehab's safe, effective, and easy-to-use products include traction, electrotherapy, and biofeedback. For further information, visit www.carerehab.com.