Health Market Science Extends CRM Success by Using Salesforce.com's AppExchange to Share Critical Business Data across Departments

Customized applications and downloaded solutions from the AppExchange directory help company develop a single, central source for marketing, sales, product management, operations and finance

SAN FRANCISCO — June 7, 2006 — Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced that Health Market Science, Inc. (HMS), a leading manufacturer of healthcare provider data, is using salesforce.com's AppExchange platform to customize its Salesforce SFA application for its specific business needs. HMS has also installed applications from the AppExchange directory to create a comprehensive, custom solution that enables the company to share critical business data across marketing, sales, product management, operations and finance from a single, central source.

HMS is one of the 22,700 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of April 30, 2006. Revenue and subscribers will be recognized as the service is delivered.

"Before we started using Salesforce, we kept our sales and customer data in multiple spreadsheets and a simple database. We needed a solution to consolidate and share that information," said Matt Wallach, chief marketing officer at Health Market Science. "With the AppExchange, we've been able to achieve this goal and even go beyond it. Now that we've integrated multiple applications, Salesforce has become the central source for managing and reporting on our business, from sales forecasting, to direct marketing, to event planning, to client services and more."

In addition to customizing Salesforce to suit its specific business needs, HMS has also deployed two applications from the AppExchange directory to create a comprehensive, custom business solution:

  • Event Management — Created by salesforce.com, this application enables HMS' marketing department to manage and track all of their events — from planning through execution — in a collaborative environment
  • RingLead — Created by partner RingLead, this application prevents duplicates by matching and updating existing Contacts and Leads from online contact forms or imported lists
HMS integrated its customized Salesforce solution with its website to ensure data is automatically captured, loaded into Salesforce and distributed to the right sales representative for follow-up, whenever any prospect requests information online. Looking forward, the company plans to mobile-enable its workforce by integrating pocket PCs that allow sales to easily access Salesforce while on the road.

 

"We've been continuously pleased with how quick and easy it is to add new functionality and customize applications within the AppExchange," added Wallach. "The Salesforce solution has improved our overall operations and has helped us grow our business by more than 600% in the last three years, while serving as the foundation to target thousands of new potential customers."

About Health Market Science

Health Market Science (HMS) is the leading manufacturer of healthcare provider data in the United States. HMS has developed unique technology and expertise to continuously acquire, analyze, and integrate over 2,500 distinct data sources to create and maintain the single most comprehensive and accurate source of healthcare provider information available today. The HMS Provider Master File™ includes detailed reference information for over 4.5 million individual providers and 1.0 million healthcare organizations.

Serving all segments of healthcare, including pharmaceutical manufacturers, biotechs, device manufacturers, payers, providers, and pharmacy chains, HMS is the only company that offers both healthcare-specific data integration services and the reference data that powers them. This unique combination results in dramatically higher data accuracy and reliability, enabling HMS customers to increase revenues, drive operational efficiencies, achieve regulatory compliance, and maximize market opportunities.

Recognized by the Inc. 500 as the 42nd fastest growing private company in the United States, the more than 125 customers of HMS include 19 of the top 20 pharmaceutical manufacturers, 10 of the 15 largest device manufacturers, and 2 of the top 5 pharmacy chains. HMS is a privately held company located in King of Prussia, PA. For more information, visit www.healthmarketscience.com.

About Health Market Science

Health Market Science (HMS) is the leading manufacturer of healthcare provider data in the United States. HMS has developed unique technology and expertise to continuously acquire, analyze, and integrate over 2,500 distinct data sources to create and maintain the single most comprehensive and accurate source of healthcare provider information available today. The HMS Provider Master File™ includes detailed reference information for over 4.5 million individual providers and 1.0 million healthcare organizations.

Serving all segments of healthcare, including pharmaceutical manufacturers, biotechs, device manufacturers, payers, providers, and pharmacy chains, HMS is the only company that offers both healthcare-specific data integration services and the reference data that powers them. This unique combination results in dramatically higher data accuracy and reliability, enabling HMS customers to increase revenues, drive operational efficiencies, achieve regulatory compliance, and maximize market opportunities.

Recognized by the Inc. 500 as the 42nd fastest growing private company in the United States, the more than 125 customers of HMS include 19 of the top 20 pharmaceutical manufacturers, 10 of the 15 largest device manufacturers, and 2 of the top 5 pharmacy chains. HMS is a privately held company located in King of Prussia, PA. For more information, visit www.healthmarketscience.com.