TARGUSinfo Extends CRM Success by Using Salesforce.com's AppExchange to Centralize Marketing, Sales, Finance and Human Resources into a Single, Central Hub

Deployed VerticalResponse and Recruiting Manager from AppExchange directory to further improve cross-department operations

SAN FRANCISCO — June 12, 2006 — Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced that TARGUSinfo, a provider of on-demand data to help companies optimize interactions and provision information services, is using the Salesforce AppExchange platform to integrate and optimize cross-department operations. Fast and easy customization, combined with business-critical applications downloaded from the AppExchange directory, enabled TARGUSinfo to share information across marketing, sales, finance and human resources so the company has a single, central hub for all prospect and customer communications; and for managing the recruitment of new employees.

TARGUSinfo is one of the 22,700 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of April 30, 2006. Revenue will be recognized as the service is delivered.

"Before Salesforce, we had multiple sources of data for each department and needed a better way to capture information and manage communications as a whole," said Nicole Miller, Operations Analyst at TARGUSinfo. "With AppExchange, we not only gained better information management and reporting, but also improved efficiency across departments."

TARGUSinfo used the AppExchange Platform to build and deploy custom applications to suit its unique business needs and optimize marketing, sales and human resource operations, including:

  • Finance and Contracts — which automatically captures opportunity account data for tracking contracts and renewals
  • Gifts — a simplified holiday gift giving for sales representatives, allowing them to choose among gifts, then click to send
In addition, TARGUSinfo has deployed applications from the AppExchange directory, including:
  • VerticalResponse — Created by partner VerticalResponse, this application creates targeted email and direct mail campaigns and helps target outbound campaigns to meet specific business rules or objectives.
  • Recruiting Manager — Created by salesforce.com, this application offers a structured, consolidated way to track and manage the recruiting process, so the company has easy access to information about applicants, including where they are in the recruiting process.
"The ability to use applications from the AppExchange directory saved us significant time and money because we didn't have to start from scratch to address each new business need," added Miller. "We took the existing applications and easily customized them for our own situation. The Salesforce platform continues to impress us with additional ways to automate our day-to-day business functions."

 

About TARGUSinfo

TARGUSinfo is the data authority for organizations that understand the strategic imperative of knowing their prospects and customers at the point of interaction. Since its founding in 1993, TARGUSinfo has pioneered the development of On-Demand Data that is uniquely refined, relevant and actionable — to help companies optimize interactions and provision information services.

The company employs patented processes to link phone numbers to consumer names and verified addresses. That data foundation unlocks other information such as demographics, location, predictive buying behavior and risk-assessment factors. A real-time network delivers this exceptionally accurate data to TARGUSinfo customers in milliseconds; whether over the phone, on the Web or at the point-of-sale.

A privately held company, TARGUSinfo is headquartered in Vienna, Virginia. For more information, please visit www.TARGUSinfo.com or call 800-6-TARGUS (800-682-7487).

About TARGUSinfo

TARGUSinfo is the data authority for organizations that understand the strategic imperative of knowing their prospects and customers at the point of interaction. Since its founding in 1993, TARGUSinfo has pioneered the development of On-Demand Data that is uniquely refined, relevant and actionable — to help companies optimize interactions and provision information services.

The company employs patented processes to link phone numbers to consumer names and verified addresses. That data foundation unlocks other information such as demographics, location, predictive buying behavior and risk-assessment factors. A real-time network delivers this exceptionally accurate data to TARGUSinfo customers in milliseconds; whether over the phone, on the Web or at the point-of-sale.

A privately held company, TARGUSinfo is headquartered in Vienna, Virginia. For more information, please visit www.TARGUSinfo.com or call 800-6-TARGUS (800-682-7487).