Englishtown.com increases sales lead conversion rate by more than 300% with Salesforce.com

Leading language training provider streamlines sales and marketing processes, and leverages the AppExchange platform to easily and quickly customize applications for internal and external users

San Francisco, June 26, 2006 — Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Englishtown.com, a leading provider of language training programs worldwide, has used salesforce.com to streamline its sales and marketing processes in North Asia. Using salesforce.com's Sales Force Automation (SFA) and the AppExchange platform, Englishtown is better able to manage customer records and incoming sales leads, boosting its lead conversion rate by over 300% since its implementation two years ago.

Englishtown is one of the 22,700 companies of all sizes, industries and geographies that is a part of the salesforce.com customer base as of April 30, 2006. Revenue and subscribers are recognized as the service is delivered.

"Our use of salesforce.com is directly attributable to the massive growth we've experienced in the past two years in Northern Asia," said Andrew Sugerman, Vice President of Sales and Marketing, Englishtown.com. "It's taken our sales and marketing performance to a whole new level — sales volumes are at record levels, visibility of our sales pipeline has never been clearer and our conversion rate has gone beyond our highest expectations."

Established in 1996, Englishtown.com provides online English language training programs to thousands of students and corporations from more than 100 countries worldwide. In 2004, the company needed to overhaul its marketing and sales approach to accommodate Hong Kong and China's unique environment and improve the effectiveness of sales staff and third-party agents in North Asia.

After evaluating CRM software from a number of vendors, it was apparent that nothing came close to Salesforce in terms of ease of customization, integration, language support, availability and low-cost for deployment and maintenance. Englishtown deployed SFA across Hong Kong, China and Japan with 200 users at all levels of the organisation benefiting from fast access to critical customer sales and marketing data.

As part of the deployment, Englishtown leveraged Salesforce's AppExchange platform, quickly customizing Salesforce SFA to serve its unique sales lead requirements and address specific marketing needs. The customization capabilities have streamlined Englishtown's workflow and helped staff efficiently manage accounts, contributing to a 30% increase in staff productivity.

Salesforce.com's AppExchange platform is the world's first on-demand application-sharing service, offering customers a diverse array of online applications and components to suit any requirement. Businesses can browse, test drive and install applications developed on the platform. Through the platform, Englishtown will be able to further extend its on-demand environment and business offerings to customers by building and sharing applications online, customising applications to specific business needs, and consolidating new and existing applications into a single system in which all information can be accessed and shared online.

In the coming months, Englishtown plans to use the AppExchange platform to integrate the company's corporate financial system, call centre data and customer requests made through the company's website into Salesforce.

"Salesforce has been instrumental in Englishtown growing our business and improving effectiveness of sales and marketing staff and third-party agents in North Asia," said Sugerman. "The ease at which SFA can be customised to deliver real-time, valuable customer information and metrics has been invaluable at managing growing business demands and expanding our customer base."

Englishtown will roll-out Salesforce.com in its Korean operations during July 2006 with Argentina, Brazil and Mexico to follow later this year.

About Englishtown.com

Englishtown is the world's largest online English language school, providing a proven, cost-effective way to learn English anytime, anywhere. Englishtown integrates native English-speaking teachers into all courses to provide live, teacher-led classes and writing seminars 24 hours a day, 7 days a week. Englishtown is an independent subsidiary of EF Education, the world's largest private English training organization. Headquartered in Hong Kong S.A.R., and with offices in Asia, Europe and Latin America, Englishtown has attracted over 10 million members from more than 150 countries worldwide. Visit www.englishtown.com to learn more about Englishtown's online English language services and www.englishtown.com/corporate

About Englishtown.com

Englishtown is the world's largest online English language school, providing a proven, cost-effective way to learn English anytime, anywhere. Englishtown integrates native English-speaking teachers into all courses to provide live, teacher-led classes and writing seminars 24 hours a day, 7 days a week. Englishtown is an independent subsidiary of EF Education, the world's largest private English training organization. Headquartered in Hong Kong S.A.R., and with offices in Asia, Europe and Latin America, Englishtown has attracted over 10 million members from more than 150 countries worldwide. Visit www.englishtown.com to learn more about Englishtown's online English language services and www.englishtown.com/corporate