The New York Times Company Selects Salesforce.com for Enterprise-wide On-Demand CRM

Salesforce Sandbox, AppExchange Mobile, ease of customization and integration, and rich reporting capabilities set Salesforce apart from competitive offerings

SAN FRANCISCO — July 25, 2006 — Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced that The New York Times Company [NYSE: NYT], a leading media company and publisher of The New York Times and the International Herald Tribune, has selected salesforce.com for its New York Times Media Group and New York Times Regional Media Group CRM needs. The New York Times, which plans to deploy 400 on-demand licenses of Salesforce Enterprise Edition and Salesforce Sandbox as well as 225 licenses of AppExchange Mobile, chose Salesforce over competitive CRM offerings because of its easy customization via AppExchange Builder, rich reporting capabilities and ability to integrate with other enterprise applications. Salesforce.com partner Bluewolf, an on-demand enterprise consulting company, will implement the solution for The New York Times.

The New York Times Company is one of the 22,700 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of April 30, 2006. Revenue and subscribers will be recognized as the service is delivered.

"After an extensive evaluation, we chose Salesforce because it will easily integrate with our existing applications and centralize all of our business contacts and sales projections into a unified, central source that is available enterprise-wide," said David Thurm, senior vice president and CIO at The New York Times newspaper. Tom Helling, vice president, Advertising, added: "Salesforce is an integral part of our sales force transformation program, providing our sales teams with valuable information at their fingertips."

The New York Times will work with Bluewolf to integrate Salesforce with its legacy back-office applications as well as its SAP enterprise resource planning application. Using salesforce.com's AppExchange, the company will be able to customize the solution for its unique business needs and use Salesforce to manage and report on enterprise operations.

"The AppExchange truly sets salesforce.com apart from other vendors. We're excited about the ability to shape Salesforce and add applications and functionality without requiring significant IT investment," added Thurm.

About The New York Times

The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About The New York Times

The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.