Validar Corporation's Full Measure for AppExchange Now Available on Salesforce.com's AppExchange

Salesforce.com Customers Can Now Deploy an Off-line Lead Retrieval Application for Their Salesforce Implementations

SAN FRANCISCO — August 23, 2006 — Validar Corporation and salesforce.com [NYSE:CRM], the market and technology leader in on-demand business services, today announced the availability of Full Measure for salesforce.com's AppExchange. Full Measure is a PC and Pocket PC based lead retrieval application, offered by certified distributors, that enables exhibitors to rank and categorize leads at tradeshows. When combined with AppExchange, Full Measure allows exhibitors to post their leads into Salesforce from the show floor. Built on the AppExchange on-demand platform, Full Measure for AppExchange is immediately available for test drive and deployment at http://www.salesforce.com/appexchange.

In addition, Full Measure for AppExchange provides a real-time ROI snapshot for marketing leaders that quantifies the economic value of their tradeshow presence automatically within Salesforce. Now marketing efforts can be tied back to actual revenue production.

"Full Measure for AppExchange was developed for marketers that are interested in measuring their tradeshow investments," said Victor Kippes, President of Validar. "The value of Full Measure is significant when considering processing time. Most exhibitors today take multiple touches to get leads into a workable state and distributed to sales. Our solution eliminates the need to process leads in this manner. Our partners are now equipped to automate for their customers the entire process associated with post-event lead distribution while at the same time measuring the value of their marketing efforts."

"Validar Corporation has created a very valuable addition to the hundreds of applications available on the AppExchange," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "Now, any exhibitor from any tradeshow in the world can automatically import categorized leads directly into their Salesforce account. We are excited to see this value that Full Measure brings being extended to the salesforce.com community."

Full Measure for AppExchange is one of more than 300 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a salesforce.com customer's account. AppExchange can be found at http://www.salesforce.com/appexchange

About Validar

Validar™ Corporation is the leading provider of interactive marketing campaign and event software. The patented Interactive System is a proven communications tool that makes any web content interactive. The Full Measure™ system is the world's first fully interactive event measurement system. Formerly a venture-funded company, Modern Mind is now privately and majority owned by its employees. Validar's customers include a growing list of Global 1000 companies.

Additional news and information about the company is available at http://www.Validar.com/ For more information, contact: Victor Kippes, victork@validar.com (206)264-9151 x8530

About Validar

Validar™ Corporation is the leading provider of interactive marketing campaign and event software. The patented Interactive System is a proven communications tool that makes any web content interactive. The Full Measure™ system is the world's first fully interactive event measurement system. Formerly a venture-funded company, Modern Mind is now privately and majority owned by its employees. Validar's customers include a growing list of Global 1000 companies.

Additional news and information about the company is available at http://www.Validar.com/ For more information, contact: Victor Kippes, victork@validar.com (206)264-9151 x8530