Option One Mortgage Corporation Successfully Implements Salesforce SFA for 750 Users, Giving Enterprise and Field Users Greater Insight and Access to Customer Information

Salesforce.com AppExchange quickly and easily integrated with custom broker database and wireless system

SAN FRANCISCO — September 25, 2006 — Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Option One Mortgage Corporation, a leading national residential mortgage lender and subsidiary of H&R Block Inc., [NYSE: HRB] has successfully deployed Salesforce SFA for 750 users. Using the AppExchange on-demand platform, Option One integrated Salesforce with its broker database system and wireless access, gaining greater insight and access to customer information for its enterprise and field users.

Option One Mortgage Corporation is one of the 24,800 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of July 31, 2006. Revenue and subscribers will be recognized as the service is delivered.

"Our Salesforce implementation was successful because it was easy to deploy and easy to use," said Leslie Amberger, vice president of strategic initiatives at Option One. "And we're continuing to increase our success by using the AppExchange to extend functionality and to refine our business processes."

Option One used the AppExchange to tailor its Salesforce deployment with custom tabs, including:

  • Brokers - tracks information provided to the company's broker customers so enterprise users and field representatives have fast and easy access to current information
  • Loans - lists the entire transaction record for each broker, including response rates to marketing campaigns, so the sales team has a single view into the customer's loan history
"Our field sales team is particularly pleased with the ability to access Salesforce data with their Blackberries so they can focus on customers instead of wasting time trying to find information," said Amberger. "Our executives appreciate the ability to easily develop reports and dashboards that provide a comprehensive picture of our loan pipeline. Salesforce has been a success on all fronts."

 

About Option One Mortgage Corporation

Founded in 1992, Irvine, Calif.-based Option One Mortgage Corporation originates and acquires nonprime residential mortgage products through a national network of brokers and lenders. Option One also services and sub-services nonprime mortgage loans, with more than $74 billion under management at Feb. 28, 2006. Additionally, the company markets a variety of direct-to-consumer mortgage products nationwide through its wholly owned subsidiary, H&R Block Mortgage Corporation. Option One employs more than 4,500 associates. It is a subsidiary of H&R Block Inc. (www.hrblock.com), a diversified company with subsidiaries that deliver tax services and financial advice, investment and mortgage products and services, and business accounting and consulting services. For more information about Option One, visit the company's Web site at www.optiononemortgage.com.

About Option One Mortgage Corporation

Founded in 1992, Irvine, Calif.-based Option One Mortgage Corporation originates and acquires nonprime residential mortgage products through a national network of brokers and lenders. Option One also services and sub-services nonprime mortgage loans, with more than $74 billion under management at Feb. 28, 2006. Additionally, the company markets a variety of direct-to-consumer mortgage products nationwide through its wholly owned subsidiary, H&R Block Mortgage Corporation. Option One employs more than 4,500 associates. It is a subsidiary of H&R Block Inc. (www.hrblock.com), a diversified company with subsidiaries that deliver tax services and financial advice, investment and mortgage products and services, and business accounting and consulting services. For more information about Option One, visit the company's Web site at www.optiononemortgage.com.