First Research Industry Intelligence Now Available on Salesforce.com's AppExchange

Salesforce.com Customers Can Now Deploy First Research for Industry Intelligence Directly within their Salesforce Implementations

SAN FRANCISCO — September 26, 2006 — First Research, Inc., the leading provider of Industry Intelligence, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, announced the availability of First Research for salesforce.com's AppExchange. First Research now can be seamlessly integrated into Salesforce on-demand business applications, giving users the ability to compare their business-level prospecting data side-by-side with Industry Intelligence written specifically for sales and marketing professionals. Built on the AppExchange on-demand platform, First Research is immediately available for test drive and deployment at http://www.salesforce.com/appexchange/detail_overview.jsp?id=a0330000002MlBgAAK.

First Research delivers critical industry insight within Salesforce via access to a complete set of Industry Intelligence Tools. Covering more than 200 industries and updated every 90 days, First Research Industry Profiles, Call Prep Sheets, Email Alerts and State Profiles help sales and marketing professionals understand the key industry issues affecting clients and prospects. Through the AppExchange, salesforce.com customers can now easily link any of their leads or opportunities to First Research Industry Intelligence to enhance their current prospecting information with industry-specific opportunity ratings, critical issue bullets, key business challenges and call preparation questions.

"First Research can be used as a powerful stand-alone solution, but is even more effective when integrated into an SFA system like Salesforce," says well-known sales effectiveness analyst Sheryl Kingstone, director of customer-centric strategies at Yankee Group. "First Research Industry Intelligence enhances the prospecting data already captured in Salesforce, helping sales and marketing teams improve communication and potential win rates."

"Today's sales teams must work harder and smarter to win the trust of wary buyers," said Bobby Martin, First Research president and co-founder. "By integrating Industry Intelligence directly into Salesforce, sales professionals have an easy-to-access, complete view of customers' and prospects' business challenges and needs, to develop stronger relationships and win more business."

"Salesforce.com recognizes the vital importance of partners' providing new and innovative solutions in order to customize our offering and provide the greatest value to our customers," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "First Research Industry Intelligence is a natural complement to our suite of on-demand services, allowing our customers to gain a competitive edge throughout the sales cycle."

First Research Industry Intelligence for AppExchange is one of more than 300 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a salesforce.com customer's account. AppExchange can be found at http://www.salesforce.com/appexchange

About First Research

First Research is the leading provider of Industry Intelligence Tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. First Research performs the "heavy lifting" by analyzing hundreds of sources to create insightful and easy to digest Industry Intelligence that can be consumed very quickly to better understand a prospect's or client's business issues. Customers include leading companies in banking, accounting, insurance, technology, telecommunications, business process outsourcing and professional services such as Bank of America and Merrill Lynch. Used by more than 50,000 sales professionals, First Research can benefit any organization which has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.

About First Research

First Research is the leading provider of Industry Intelligence Tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. First Research performs the "heavy lifting" by analyzing hundreds of sources to create insightful and easy to digest Industry Intelligence that can be consumed very quickly to better understand a prospect's or client's business issues. Customers include leading companies in banking, accounting, insurance, technology, telecommunications, business process outsourcing and professional services such as Bank of America and Merrill Lynch. Used by more than 50,000 sales professionals, First Research can benefit any organization which has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.