United Nations World Food Programme Cuts Fundraising Process Time with Salesforce.com Foundation

Salesforce helps UN World Food Programme raise funds faster by streamlining fundraising operations in Asia

Singapore, October 4, 2006 — Salesforce.com Foundation, the global leader in integrating philanthropy and business, today announced that the United Nations (UN) World Food Programme, the international community's frontline agency in fighting hunger, has deployed Salesforce to improve the management of its donor relations activities in Asia.

Salesforce.com Foundation currently has more than 1,000 nonprofit organizations around the globe using donated Salesforce product. The donation of Salesforce licenses is part of salesforce.com's 1/1/1 Model — a commitment to deliver 1% Time, 1% Equity and 1% Product to nonprofit organizations.

Headquartered in Rome, Italy, the UN World Food Programme provides food to over 90 million people around the world each year, with efforts focussed in regions where natural and manmade disasters have severely restricted people's access to food. In major emergencies such as the December 2004 Tsunami, WFP deploys ships, planes, helicopters, trucks - whatever it takes to get lifesaving food aid to those who need it. With it's regional headquarters in Bangkok Thailand, the UN World Food Programme has operations in 14 countries in Asia.

In 2005 the World Food Programme started Private Sector Fundraising Operations in Asia, leveraging the rapidly increasing interest in Corporate Social Responsibility across Asia. Launching a new effort, uniting a geographically dispersed team while simultaneously being responsive to growing interest from new donors, the UN World Food Programme in Asia faced challenges to efficiently capture, track and optimise donor opportunities.

In January 2006, the Salesforce.com Foundation provided the UN World Food Programme with its SFA solution on a pro-bono basis for deployment across Asia.

Using Salesforce, the UN World Food Programme has cut down the average cycle closure significantly, eliminated reporting tasks that took donor officers away from focusing on new opportunities.

"Our Donor Relations Officers need to focus their time and attention on activities that directly raise funds for the poor. Put simply, the more time we focus on new partnerships, the more people we can feed," said Corinne Fleischer, Chief of Donor Relations, Asia, UN World Food Programme.

"Salesforce helps us to professionally track opportunities, finalise new partnership agreements and cultivate our ongoing relationships with private sector donors."

UN World Food Programme Donor Relations Officers work across many countries in Asia and spend a large portion of their time travelling to meet potential donors and support existing partnerships.

"Our donor officers are sometimes working from remote parts of Asia where they show visiting donors our programmes and the great benefit of their contribution to the people we assist," said Fleischer. "The Offline Edition of Salesforce SFA allows them to access and input CRM data wherever they are, on their mobile device or laptop, and update it the next time they connect online. This has greatly improved the way we operate."

Another major benefit to the UN World Food Programme was the ease with which the solution was deployed. Configured with the assistance of Theikos, one of salesforce.com's implementation partners in the region, the WFP Donor Team had the system up and running, customised and ready to service the entire region in under 5 weeks.

In addition, training was a breeze with all staff taking online courses. Since implementation staff have not needed to contact customer support for assistance.

"Salesforce.com is delighted to be able to help nonprofit organisations such as the UN World Food Programme improve their success," said Steve Russell, CEO and President, Asia Pacific for salesforce.com. "The Programme has had such a positive effect on so many lives around the world. The Salesforce.com Foundation is keen to extend our commitment to the UN World Food Programme and other nonprofit organisations, and do our part in helping them be successful."

The UN World Food Programme is evaluating Salesforce for use on a global basis.

Core to the Salesforce.com Foundation's mission is to enable nonprofits to improve operational efficiencies without the need to install, maintain or upgrade software or hardware. Because of the ease of use of the Salesforce on-demand platform, organizations benefit from a solution that can be customized for their particular needs. In addition, the easy to use service allows money to be used for key programs rather than spent on costly IT support. Through its global outreach, Salesforce.com Foundation donates Salesforce solutions to organizations such as Association Pere Ceyrac (France); Human Info NGO (Belgium); Kids Company (Great Britain); Macquarie University Institute (Australia); Net4kids Aid Foundation (Netherlands); Special Olympics Nippon Tokyo (Japan); and Take a Hike Youth at Risk Foundation (Canada).

Recently, chairman and CEO of salesforce.com, Marc Benioff, introduced his new book on the topic of corporate philanthropy entitled The Business of Changing the World which is available for purchase on Amazon.com (http://www.amazon.com/Business-Changing-World-Marc-Benioff/dp/0071481516/sr=8-10/qid=1158751608/ref=sr_1_10/002-0132636 8109614?ie=UTF8&s=books)

For more information on the Salesforce.com Foundation and the 1/1/1 Model, visit www.salesforcefoundation.org.

About Salesforce.com Foundation

The Salesforce.com Foundation mission is to remain the leaders in pioneering, evangelizing and implementing the 1% Model, and using this model as a means to improve the lives of people around the world. The Salesforce.com Foundation harnesses the power of product and people to improve the lives of those in need. Using the unique 1/1/1 Model-1% Time, 1% Equity, and 1% Product-the Foundation reaches out to the community and increases the effectiveness of nonprofit organizations so they can better achieve their goals. We call this the Power of Us. We concentrate on the use of technology, specifically as it relates to organizations with youth development programs. We have supported technology centers around the world that help kids in technology-bereft urban and rural areas create a better future for themselves. Since July of 2000, salesforce.com employees have given over 40,000 hours of their time and expertise, feeding the homeless, tutoring kids, improving nonprofit spaces, and offering hundreds of helping hands when the world is faced with devastating natural disasters.

About Salesforce.com Foundation

The Salesforce.com Foundation mission is to remain the leaders in pioneering, evangelizing and implementing the 1% Model, and using this model as a means to improve the lives of people around the world. The Salesforce.com Foundation harnesses the power of product and people to improve the lives of those in need. Using the unique 1/1/1 Model-1% Time, 1% Equity, and 1% Product-the Foundation reaches out to the community and increases the effectiveness of nonprofit organizations so they can better achieve their goals. We call this the Power of Us. We concentrate on the use of technology, specifically as it relates to organizations with youth development programs. We have supported technology centers around the world that help kids in technology-bereft urban and rural areas create a better future for themselves. Since July of 2000, salesforce.com employees have given over 40,000 hours of their time and expertise, feeding the homeless, tutoring kids, improving nonprofit spaces, and offering hundreds of helping hands when the world is faced with devastating natural disasters.