Dako Reports More than 90 Percent User Satisfaction with Salesforce SFA

Dako, one of the world's leading suppliers of cancer diagnostics solutions, deploys on-demand business service to staff in 25 countries and six languages

SAN FRANCISCO, Calif. — January 3, 2007 — Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced that Dako is achieving more than 90 percent user satisfaction with Salesforce. This world leading cancer diagnostics specialist has deployed the multi-tenant CRM solution to staff in 25 countries and six languages to replace an existing on-premise CRM implementation. By unifying information around its customers, Dako is helping its sales teams to target, acquire and retain customers. Using Apex, the world's first on-demand platform, the company is also able to customize Salesforce quickly and easily to meet its global medical diagnostics needs.

Dako is one of the 27,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of October 31, 2006. Revenue and subscribers will be recognized as the service is delivered.

"Salesforce did almost everything we needed straight away," says Annemette Rosenquist, Senior Project Manager, Dako. "Six months on from going live, we are achieving more than 90 percent user satisfaction with Salesforce in 25 countries and six languages, which is a magnificent achievement and a strong endorsement of just how effective Salesforce is at managing our diagnostics business. Salesforce.com's Apex platform is equally effective at helping us to adapt the system quickly and easily to meet our unique needs."

Salesforce SFA has been deployed to staff in 25 countries and six languages—English, French, German, Italian, Spanish, and Japanese—to create a comprehensive view of the sales situation in thousands of accounts and contacts worldwide.

From the opportunity management perspective, the system is supporting Dako's sales teams in closing deals among pathologists, hospitals, laboratories, research institutes, and other groups of customers. They have a single resource for updating information concerning sales, tracking opportunity milestones, and recording all opportunity-related interactions. They can track product-level information on each diagnostics opportunity, set up different sales processes and page displays for different sales situations, and use reporting and email reminders to ensure the company's sales teams keep opportunity information up to date.

There is also a unified view of each and every account, including contact information, customer organization charts, the role that each contact plays in the relationship, and relevant documents. Teams can track and view all customer information, including marketing campaigns and sales opportunities. Moreover, Dako can quickly and easily define all the people involved in managing an account.

Six months on from the Salesforce implementation, Dako conducted an end-user satisfaction survey among its Sales Account Managers. One of the main questions was 'Does Salesforce gives you a good overview of your opportunities?' More than 90 percent of users 'completely agreed' or 'mostly agreed' with the statement.

The Apex platform, formerly known as the AppExchange platform, is available today. As previously announced, the next release of the Apex platform is currently scheduled to be available in conjunction with the release of Winter '07, and the Apex programming language is currently scheduled to be available during the first half of 2007.

Apex and the AppExchange
Apex, the world's first on-demand platform, provides unprecedented ease of customization and integration enabling a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 430 applications are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange.

The Apex platform, formerly known as the AppExchange platform, is available today. As previously announced, the next release of the Apex platform is currently scheduled to be available in conjunction with the release of Winter '07, and the Apex programming language is currently scheduled to be available during the first half of 2007.

About Dako

Dako A/S is one of the world's leading providers of system solutions for cancer diagnostics and cell analysis. Hospital and research laboratories worldwide use Dako products to make precise diagnoses and determine the most effective treatment of patients suffering from cancer. Dako is privately owned and headquartered in Denmark. With more than 1400 employees and a presence in more than 20 countries, Dako covers most of the global market. Remaining markets are covered by distributors in 50 countries. www.dako.com

About Dako

Dako A/S is one of the world's leading providers of system solutions for cancer diagnostics and cell analysis. Hospital and research laboratories worldwide use Dako products to make precise diagnoses and determine the most effective treatment of patients suffering from cancer. Dako is privately owned and headquartered in Denmark. With more than 1400 employees and a presence in more than 20 countries, Dako covers most of the global market. Remaining markets are covered by distributors in 50 countries. www.dako.com