Finetix Investor Relationship Management Solution Now Available via Salesforce.com's AppExchange

Hedge fund companies can now deploy on-demand solution built using Apex into their business web desktops for better compliance, collaboration and investor communication

Apex enables Finetix to become the salesforce.com of hedge funds

SAN FRANCISCO — January 16, 2007 — Finetix, a leading financial services IT consulting firm and salesforce.com [NYSE:CRM], the market and technology leader in on-demand business services, today announced the availability of Finetix Investor Relationship Management (FIRM) on salesforce.com's AppExchange. Finetix developed FIRM specifically for hedge funds to enable improved investor relationship management. FIRM provides hedge funds with a single view of investor-level data across all business areas, integrating marketing, operations, legal and accounting to improve compliance, collaboration and investor communication. Built on salesforce.com's Apex on-demand platform, FIRM is immediately available for a test drive and deployment at http://www.salesforce.com/appexchange in the financial services category.

Institutional investors are increasingly demanding better communication and increased transparency. FIRM is designed for hedge funds who want to meet these demands. Utilizing FIRM and Salesforce, hedge fund professionals can easily generate statements and reports and respond to investor inquiries regarding the status of their accounts without manually combining information from disparate databases. FIRM will be added to Finetix's existing hedge fund offerings which include trading and risk management systems as well as client and internal reporting systems. This news follows the announcement of Finetix's partnership with Cadence Capital Group LLC, a New York based hedge fund specializing in options, aggressive long-short and delta-neutral strategies.

FIRM features include:

  • Client and prospect management
  • Regulatory compliance
  • Fully customizable reporting
  • Back office integration
  • Point and click customization
  • Access from desktop, laptop and Blackberry
"Our hedge fund clients are looking for an integrated platform to help them manage their client reporting needs and improve investor interaction," said David Chapman, CTO of Finetix. "Our goal is to develop simple scalable solutions that will help hedge fund managers bring new investments into the fund company and service existing investors more effectively. In addition, the AppExchange directory and marketplace, in combination with our agile project delivery methodology, allows us to deliver business value rapidly."

"Companies now have a single place to find on-demand solutions tailored to the specific needs of the financial services industry. The financial services category on the AppExchange offers dozens of partner solutions for capital markets, wealth management, retail banking, insurance/mortgage and compliance/security," said Tien Tzuo, chief strategy officer, salesforce.com. "Hedge funds can now go directly to salesforce.com's AppExchange and deploy an excellent solution from Finetix to realize the benefits of an on-demand application with industry-specific functionality to help improve their day-to-day operations."

Apex and the AppExchange
Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

Finetix Investor Relationship Management (FIRM) for AppExchange is one of more than 500 applications that are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange.

The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.

About Finetix

Finetix is the leading Financial Services IT consulting firm specializing in delivering custom solutions to clients trading in Capital Markets. We have an unsurpassed track record in delivering technically excellent solutions frequently, reliably and with reduced risk. With over twelve years of experience in delivering trading, risk management and e-commerce platforms to the major global institutions, service providers and hedge funds in capital markets Finetix has an unsurpassed track record in delivering business solutions using a number of agile and other iterative approaches resulting in clients getting the actual solution they want in a timeframe that works.

About Finetix

Finetix is the leading Financial Services IT consulting firm specializing in delivering custom solutions to clients trading in Capital Markets. We have an unsurpassed track record in delivering technically excellent solutions frequently, reliably and with reduced risk. With over twelve years of experience in delivering trading, risk management and e-commerce platforms to the major global institutions, service providers and hedge funds in capital markets Finetix has an unsurpassed track record in delivering business solutions using a number of agile and other iterative approaches resulting in clients getting the actual solution they want in a timeframe that works.