Salesforce.com Announces Appointment of René Bonvanie as Senior Vice President and General Manager, AppExchange and Developer Marketing
Move will accelerate developer, partner and customer use of the Apex on-demand platform and the
AppExchange marketplace and directory
SAN FRANCISCO - February 14, 2007 - Salesforce.com [NYSE: CRM], the market and technology
leader in on-demand business services, today announced that René Bonvanie has joined the company as
Senior Vice President and General Manager, AppExchange and Developer Marketing. In this role,
Bonvanie will have responsibility for the marketing and strategic direction of the AppExchange
directory, the Apex on-demand platform and developer marketing through the Apex Developer Network.
Bonvanie will report to Parker Harris, co-founder and EVP, Technology, salesforce.com.
"René Bonvanie brings a proven track record of leadership at some of the largest technology
companies in the world," said Marc Benioff, Chairman and CEO, salesforce.com. "René will play a key
role in harnessing the energy of the developer and partner communities to demonstrate the
innovation that is possible with Apex as we move towards millions of on-demand developers and
thousands of applications available on the AppExchange."
"With Apex and the AppExchange, salesforce.com is affecting a fundamental shift in how
business applications are developed and delivered," said Bonvanie. "The promise of innovation, not
infrastructure, gives developers worldwide the opportunity to focus on their strengths, and reduces
the cost and overhead of starting and running a company. I look forward to working with the
salesforce.com team and the industry at large to accelerate the trend toward software-as-service
and multi-tenant application development to showcase all of the innovation that can be created on
Bonvanie brings more than 24 years of executive management and marketing experience in the
enterprise software industry to salesforce.com. Most recently, Bonvanie served as senior vice
president of global marketing at SAP. Prior to that he was CMO at Business Objects, where he was
responsible for all marketing activity, including corporate communications, field marketing, and
product marketing. Bonvanie also served as senior vice president of worldwide marketing at VERITAS
Software Corporation, where he led the company's worldwide marketing and corporate communications.
Prior to joining VERITAS in 2003, Bonvanie served as vice president of product marketing at Oracle
Corporation. Bonvanie managed the launch of Oracle 9i, had editorial responsibility for Oracle
Magazine and Profit Magazine, and co-founded Oracle's developer program, Oracle Technology Network.
Before working at Oracle's corporate headquarters, Bonvanie held positions in field sales and
marketing at Oracle in Europe. Prior to Oracle, Bonvanie worked at Ingres for eight years where he
held senior roles in sales and marketing.
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
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