E-LOAN Standardizes on Salesforce.com to Create a Customer Communications Hub

Online consumer direct lender relies on trusted on-demand standard to improve operations and customer response times by integrating its loan origination system with salesforce.com

SAN FRANCISCO - April 2, 2007 - Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced that E-LOAN, an online consumer direct lender, has significantly improved its loan origination operations and achieved improved customer communications by joining 1,200 other financial services companies and standardizing on the leading on-demand CRM applications from Salesforce. Now, E-LOAN can track customers and supply chain data from its loan origination system within their Salesforce applications. E-LOAN has a platform for handling critical customer-facing interactions, so loan consultants have easy access to real-time loan customer communication status, and management has a complete view of its communications pipeline.

E-LOAN is one of the 29,800 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of January 31, 2007. Revenue and subscribers will be recognized as the service is delivered.

"Our trained loan consultants serve dozens of customers at a time through numerous methods of communication.  We are always looking for better ways to help them manage these interactions so that they can most effectively communicate with our customers and provide them with the high level of care for which E-LOAN has become known," said Jay Shah, chief information officer at E-LOAN.  "Salesforce and the Apex platform easily integrated with our existing systems and helped us utilize legacy system data so that our loan consultants have a real-time view of their customer pipelines, can fully utilize all of the individual customer data and are prompted to make the next step to keep our customers apprised of their transaction status."

After integrating the Salesforce solution with its loan origination system, E-LOAN used workflow rules in Salesforce to automatically schedule loan consultant communications tasks based on ongoing updates to loan transaction data.  Now loan consultants are prompted by Salesforce to call customers to lock rates, schedule appraisals, and follow up on late documents, among other activities.  As a result, less time is wasted between activities and the overall transaction process is significantly shortened.

"Being proactive helps us close deals faster and also ensures our customers are receiving timely and accurate service," added Shah.  "We anticipate these improvements will enable us to support a greater number of customers as our business grows, without having to add more resources or sacrifice the quality of our customer communications.  We have Salesforce to thank for that."

For more information, please visit http://www.salesforce.com/industries/financial-services/index.jsp, or call 1-800-NO-SOFTWARE.

About E-LOAN

E-LOAN is an online consumer direct lender dedicated to providing consumers with a simple, easy and open way to obtain mortgage, auto loans, home equity loans, and online savings and certificate of deposit accounts. Since its launch in 1997, E-LOAN has drawn upon its pro consumer values to improve the lending and online savings experience in revolutionary ways. By eliminating the traditional incentive structure to charge consumers higher rates, giving consumers free access to credit scores and eliminating lender fees, E-LOAN is providing a uniquely open, fair and honest process. Protecting consumers' financial privacy is also a paramount concern, leading E-LOAN to implement industry leading privacy practices and advocate strong consumer financial privacy protection laws. Consumers have recognized E-LOAN for its trustworthiness and respect for customers. Three independent studies conducted by TRUSTe and The Ponemon Institute ranked E-LOAN as one of the Top 20 Most Trusted Companies for Privacy in America. In another independent study conducted by The Customer Respect Group, E-LOAN received the overall highest rating in the Online Customer Respect Study of North America's largest financial services firms.  Since it started its operations, E-LOAN has originated and sold over $32 billion in mortgage and consumer loans.  
 
E-LOAN is a wholly-owned subsidiary of Banco Popular North America, a New York State-chartered bank, which in turn is a wholly-owned subsidiary of Popular, Inc.  a full service financial services provider with operations in Puerto Rico, the United States, the Caribbean and Latin America. E-Loan's deposit products are insured with the FDIC through Banco Popular North America. To find out more about E-LOAN and its products and services, logon to http://www.eloan.com or call 1-888-533-5333.

About E-LOAN

E-LOAN is an online consumer direct lender dedicated to providing consumers with a simple, easy and open way to obtain mortgage, auto loans, home equity loans, and online savings and certificate of deposit accounts. Since its launch in 1997, E-LOAN has drawn upon its pro consumer values to improve the lending and online savings experience in revolutionary ways. By eliminating the traditional incentive structure to charge consumers higher rates, giving consumers free access to credit scores and eliminating lender fees, E-LOAN is providing a uniquely open, fair and honest process. Protecting consumers' financial privacy is also a paramount concern, leading E-LOAN to implement industry leading privacy practices and advocate strong consumer financial privacy protection laws. Consumers have recognized E-LOAN for its trustworthiness and respect for customers. Three independent studies conducted by TRUSTe and The Ponemon Institute ranked E-LOAN as one of the Top 20 Most Trusted Companies for Privacy in America. In another independent study conducted by The Customer Respect Group, E-LOAN received the overall highest rating in the Online Customer Respect Study of North America's largest financial services firms.  Since it started its operations, E-LOAN has originated and sold over $32 billion in mortgage and consumer loans.  
 
E-LOAN is a wholly-owned subsidiary of Banco Popular North America, a New York State-chartered bank, which in turn is a wholly-owned subsidiary of Popular, Inc.  a full service financial services provider with operations in Puerto Rico, the United States, the Caribbean and Latin America. E-Loan's deposit products are insured with the FDIC through Banco Popular North America. To find out more about E-LOAN and its products and services, logon to http://www.eloan.com or call 1-888-533-5333.

About E-LOAN

E-LOAN is an online consumer direct lender dedicated to providing consumers with a simple, easy and open way to obtain mortgage, auto loans, home equity loans, and online savings and certificate of deposit accounts. Since its launch in 1997, E-LOAN has drawn upon its pro consumer values to improve the lending and online savings experience in revolutionary ways. By eliminating the traditional incentive structure to charge consumers higher rates, giving consumers free access to credit scores and eliminating lender fees, E-LOAN is providing a uniquely open, fair and honest process. Protecting consumers' financial privacy is also a paramount concern, leading E-LOAN to implement industry leading privacy practices and advocate strong consumer financial privacy protection laws. Consumers have recognized E-LOAN for its trustworthiness and respect for customers. Three independent studies conducted by TRUSTe and The Ponemon Institute ranked E-LOAN as one of the Top 20 Most Trusted Companies for Privacy in America. In another independent study conducted by The Customer Respect Group, E-LOAN received the overall highest rating in the Online Customer Respect Study of North America's largest financial services firms.  Since it started its operations, E-LOAN has originated and sold over $32 billion in mortgage and consumer loans.  
 
E-LOAN is a wholly-owned subsidiary of Banco Popular North America, a New York State-chartered bank, which in turn is a wholly-owned subsidiary of Popular, Inc.  a full service financial services provider with operations in Puerto Rico, the United States, the Caribbean and Latin America. E-Loan's deposit products are insured with the FDIC through Banco Popular North America. To find out more about E-LOAN and its products and services, logon to http://www.eloan.com or call 1-888-533-5333.