StraightThrough ACE for Hedge Funds Joins the More Than Two Dozen On-Demand Applications in the Financial Services Category on Salesforce.com's AppExchange

Hedge funds can now deploy on-demand solution tailored to the specialized information and workflow needs of alternative asset managers

New industry strategy built on Salesforce.com's circle of success - unleashing the power of the community, the applications, the platform, and the marketplace for breakthrough innovation

SAN FRANCISCO, April 4, 2007 - StraightThrough and salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced the availability of StraightThrough ACE for Hedge Funds for salesforce.com's AppExchange. ACE allows hedge funds to increase fund subscriptions by improving prospecting and service delivery with better client profiling and business intelligence. StraightThrough ACE for Hedge Funds joins the more than two dozen applications in the financial services category on the AppExchange, further expanding the selection of on-demand applications available to salesforce.com's more than 1,200 successful financial services customers. Built using the Apex on-demand platform, StraightThrough ACE for Hedge Funds is immediately available for test drive and deployment from the Financial Services category on the AppExchange at http://www.salesforce.com/appexchange.

StraightThrough ACE for Hedge Funds is an AppExchange solution tailored to the specialized information and workflow needs of alternative asset managers.  The solution improves the day-to-day operational effectiveness of hedge funds by providing them with the means to share and update key firm-wide information on individual and institutional clients, funds, brokers, custodians, advisors and prospects.  The solution is accessed from anywhere with a Web browser, and features full integration with Outlook and mobile devices such as Blackberry.

"By building our product on salesforce.com's Apex platform, we provide hedge funds with an on-demand solution that has unparalleled benefits in terms of speed of deployment, ease of use, scalability, security, flexibility and low cost of ownership," said Mark Notten, CEO of StraightThrough's CRM Solutions division.  "Listing ACE for Hedge Funds and our other products on the AppExchange helps StraightThrough to gain access to salesforce.com's huge subscriber base, and to leverage salesforce.com's global reputation as a clear leader in the on-demand CRM market."

"Our more than 1,200 financial services customers benefit directly from salesforce.com's circle of success - award-winning on-demand CRM, ease of customization and integration delivered via the Apex platform, and industry-leading partner applications available through the AppExchange," said Tien Tzuo, senior vice president, financial services, salesforce.com. "Hedge fund and investment managers can visit the AppExchange and deploy ACE for Hedge Funds with a few clicks to leverage StraightThrough's extensive financial services experience on the buy-side and an on-demand application that is immediately relevant to their specific requirements."

Salesforce.com Circle of Success for Financial Services Customers
Salesforce.com and its partners are delivering a circle of success for financial services institutions: powerful and easy-to-use on-demand CRM applications that drive high user adoption rates; the IdeaExchange for community empowerment; the Apex Developer Network providing the tools and resources for developer innovation; the Apex platform, which enables IT success by quickly and easily addressing customization and integration needs; and the freedom of choice provided by the AppExchange marketplace and directory, featuring pre-integrated financial services partner applications, such as StraightThrough ACE for Hedge Funds, to build out successful customer implementations. This new model is replacing traditional financial systems that have been hard to use, do not offer quality CRM features and functions, and are difficult to integrate with external data and systems.

Financial services customers now have a wealth of choices to extend the success they have generated with salesforce.com's on-demand business applications with new partner solutions available on the AppExchange for Capital Markets, Insurance, Mortgage, Banking, Wealth Management and more. These new partner solutions extend the powerful features, quick deployment, lower overall costs and other benefits of multi-tenant on-demand business applications to customers and prospects in the financial services industry. For more information, please visit http://www.salesforce.com/industries/financial-services/.

Apex and the AppExchange

Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM.   All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 500 applications are now available on salesforce.com’s AppExchange, the world’s first on-demand application directory, found at http://www.salesforce.com/appexchange .

The Apex on-demand platform is generally available today.  The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.

Apex and the AppExchange

Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM.   All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 500 applications are now available on salesforce.com’s AppExchange, the world’s first on-demand application directory, found at http://www.salesforce.com/appexchange .

The Apex on-demand platform is generally available today.  The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.

Apex and the AppExchange

Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM.   All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 500 applications are now available on salesforce.com’s AppExchange, the world’s first on-demand application directory, found at http://www.salesforce.com/appexchange .

The Apex on-demand platform is generally available today.  The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.