VerticalResponse Launches New VerticalResponse for AppExchange 3.0, Building on Its Success with More Than 1,400 Customer Installations via Salesforce.com's AppExchange

VerticalResponse delivers upgrade to one of the most popular AppExchange applications 

SAN FRANCISCO - April 12, 2007 - VerticalResponse, a leading provider of self-service email marketing and direct mail solutions, and salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced VerticalResponse for AppExchange 3.0, a new offering from VerticalResponse that takes advantage of the new Apex API enhancements released by salesforce.com earlier this year. VerticalResponse for AppExchange has firmly established itself as one of the most popular applications for salesforce.com customers by granting them the power to enhance sales and marketing communications with email and direct mail. The seamless integration has attracted more than 1,400 customer installations via the AppExchange, including Accept Software, ATC Onlane and First Research, Inc., allowing them to combine self-service direct marketing from VerticalResponse with market-leading Salesforce on-demand CRM - all from within a single interface. VerticalResponse for AppExchange 3.0 is now available at http://salesforce.com/appexchange.

"Accept Software is experiencing extensive growth in our core market in addition to expanding into new verticals.  We need a tool like VerticalResponse for AppExchange to target the right prospects," said Greg Morse, vice president of marketing, Accept Software.  "VerticalResponse for AppExchange is instrumental to our success and allows us to efficiently target the right message to the right audience and track the results from leads all the way through into opportunities."

"Allowing any user to get VerticalResponse for AppExchange immediately, test it for free, and start emailing with no contracts or monthly minimums lends itself to our amazing success on the AppExchange - where we've grown 350% in just the past year, " said Janine Popick, CEO of VerticalResponse. "We've responded to users' requests with a more robust integration and additional features that ensure an even higher success rate moving forward."

"The AppExchange has proven to be a wildly successful marketplace for on-demand applications, and a crucial part of the salesforce.com circle of success for partners and customers alike," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "Tight integration with Salesforce, excellent email functionality and the lights-out implementation process that VerticalResponse has established has led it to more than 1,400 successful customer installations via the AppExchange."

Upgrades to VerticalResponse for AppExchange 3.0 include:

  • New Custom Reporting Objects: "VR Email History" custom objects on the Lead and Contact page layouts display response behaviors for every sent email campaign.  All statuses (Bounced, Opened, Clicked, Unsubscribed) are tracked and never overwritten during the lifetime of the campaign.  In addition, the "Campaign Preview" feature displays a fully rendered view of the email the recipient received.
  • New Custom Reports and Dashboards: Built from data populating the VR Email History objects, custom reports enable users to quickly isolate specific audiences (responders, non-responders) for targeted follow up campaigns. Custom Dashboards allow users to monitor and visually display email campaign performance over time.
  • Access Salesforce.com Mail Templates: The folder structure and mail template options that exist within salesforce.com's users accounts can now be accessed using VerticalResponse for AppExchange.  Rather than recreate the content, users can simply select their pre-built mail template and deploy a mass email campaign of any size.
  • Create Mailing Lists with "Account" and "Owner" fields: Identify target audiences and personalize outbound campaigns using previously unavailable fields.

The upgrade to VerticalResponse for AppExchange 3.0 will be a seamless transition for existing joint customers, and is live as of this announcement. 

Apex and the AppExchange

Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM.   All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 500 applications are now available on salesforce.com’s AppExchange, the world’s first on-demand application directory, found at http://www.salesforce.com/appexchange .

The Apex on-demand platform is generally available today.  The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.

Apex and the AppExchange

Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM.   All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 500 applications are now available on salesforce.com’s AppExchange, the world’s first on-demand application directory, found at http://www.salesforce.com/appexchange .

The Apex on-demand platform is generally available today.  The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.