Cars.com Deploys Centive Compel via Salesforce.com's AppExchange

BURLINGTON, MA, and SAN FRANCISCO, April 20, 2007 - Centive, the leader in on-demand strategic sales compensation management, and salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Cars.com has deployed Centive Compel via the AppExchange for an industry-leading solution for enterprise sales compensation management to drive the performance and productivity of its sales team. Cars.com builds on more than a dozen successful Centive customer wins via salesforce.com's AppExchange. Centive Compel is one of the most widely-used, on-demand sales compensation management solutions in the industry and is now available at http://www.salesforce.com/appexchange.

With more than 13,000 local advertising clients, a robust national client roster and hundreds of advertising representatives, Cars.com is using Centive Compel to model, manage and optimize sales plans and sales effectiveness.  Cars.com will keep its sales team aligned and motivated by providing actual commission earnings and key performance metrics via secure, interactive dashboards deployed within Salesforce. 

"Centive Compel and the AppExchange was the clear choice for Cars.com," said Lisa Campbell, VP, CFO at Cars.com. "Deploying Compel via the AppExchange was incredibly fast and smooth.  In fact, Centive and salesforce.com delivered in less time and for less cost than what was originally budgeted. Compel was the only on-demand solution that met our requirements for plan and payee modeling, plan management, support for our compliance initiatives and certified integration with Salesforce."

"Our strong presence on the AppExchange allows companies like Cars.com to quickly and easily benefit from the value of the integrated solution to drive performance and productivity in their sales teams," said Bob Conlin, Chief Marketing Officer at Centive. "This integration enables our customers' sales representatives and managers to leverage the power of Compel's interactive dashboards from within Salesforce."

Compel is an award-winning on-demand sales compensation management solution that automates the entire sales compensation process in one secure, centralized system. Compel goes beyond simply calculating accurate sales commission and bonus payments; it also provides strategic value by enabling customers to model and forecast commission expense, optimize plan effectiveness, and drive sales performance and top-line revenue growth.

"More than 7,500 customers have installed on-demand applications via the AppExchange, demonstrating tremendous adoption in just over a year of availability," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "Industry-leading on-demand companies like Centive are seeing strong demand and adoption for their applications as salesforce.com customers use the AppExchange and the Apex platform to extend on-demand success to all areas of the enterprise."

Apex and the AppExchange
Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM.  All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

Centive Compel for AppExchange is one of more than 575 applications that are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange.

The Apex on-demand platform is generally available today.  The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.