Announces First-Ever Developer Conference

Guy Kawasaki, Marc Benioff and other industry visionaries to present

Learn how to build the next generation of on-demand applications on the Salesforce Platform

SAN FRANCISCO- May 7, 2007 - (NYSE: CRM), the market and technology leader in on-demand business services, today announced the first-ever Salesforce Developer Conference, designed to foster the next generation of on-demand applications and businesses. Attendees will hear from and network with industry visionaries, such as Guy Kawasaki, Managing Director, Garage Ventures, Marc Benioff, chairman and CEO,, and Parker Harris, co-founder and EVP Technology, The Salesforce Developer Conference will be held May 21, 2007 at the Santa Clara Marriott.

The conference will provide developers the opportunity to get hands-on with the Salesforce Platform and the Apex programming language, as well as the opportunity to meet with's platform R&D and AppExchange teams. Attendees will be able to attend tracks and sessions to learn how to build a global business with on-demand applications. Tracks at the Salesforce Developer Conference will include:

  • Salesforce Platform: Learn directly from technology experts as they discuss how to build robust on-demand apps on the Salesforce Platform
  • Enterprise Mashups: Learn to extend on-demand applications by leveraging leading Web Services APIs
  • On-Demand Startups: Go from idea to cash using the Salesforce Platform and the AppExchange

For more information on sessions, speakers and tracks, or to register, please visit:

An audio webcast of Mr. Benioff's keynote will be available on's website at

Create and Build On Demand with the Salesforce Developer Network
Comprehensive developer resources to build on the Salesforce Platform are available at a new Wiki-based developer site, the Salesforce Developer Network, at The Salesforce Developer Network provides the community, tools and resources to let developers use the Salesforce Code programming language to build new applications for the AppExchange. Now any developer in the world - with access to just a Web browser and Internet connection - can harness the power of the world's most popular multi-tenant platform to create new applications and mashups from scratch. With toolkits and resources for most popular development languages, including AJAX, Flex, Java, .NET and PHP, developers can also combine those applications with other Web services to create new business mashups, allowing developers, ISVs and  IT organizations to easily leverage The Business Web in their projects and offerings.

Developers interested in using the toolkits and the Salesforce Platform can sign up for a free Developer Edition at

About Salesforce

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.