Lawson & Associates Mortgage Planners Nearly Double Annual Loan Volume Since Standardizing on Salesforce for Financial Services

Full service mortgage brokerage joins the more than 1,200 financial services companies experiencing success and full compliance with salesforce.com

Salesforce Service & Support supplies self-service portal to deliver better information access to partners, a key competitive differentiator

SAN FRANCISCO - May 8, 2007 - Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Lawson & Associates Mortgage Planners has chosen Salesforce for Financial Services to provide a secure and easy way for its mortgage planners and support staff to share information both internally and externally with its lender and realtor partners.  Salesforce for Financial Services combines salesforce.com's award-winning CRM, the on-demand Salesforce Platform, and industry applications from the salesforce.com partner community into a specific solution for financial services companies. By providing partners with complete and round-the-clock access to mortgage application data through a self-service portal, Lawson & Associates has differentiated itself from competitors by making it simpler and faster to finalize contracts.  The Salesforce solution has supported the company as it nearly doubled its loan volume over the last year.

Lawson & Associates Mortgage Planners is one of the 29,800 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of January 31, 2007. Revenue and subscribers will be recognized as the service is delivered.

"We initially contacted salesforce.com for a solution that provided a secure way for our sales and support teams to access information when working remotely.  When we discovered the tremendous flexibility of Salesforce and learned we could easily customize it for our particular needs, we decided to extend that information access to our partners," said Dan Lawson, CEO and president of Lawson & Associates.  "By enabling the self-service portal, Salesforce gave us the foundation to deepen our relationships with the lenders and realtors that are critical to our success."

Salesforce for Financial Services Enables Compliance
One of the most important benefits that Salesforce for Financial Services provided was a secure business environment which enabled Lawson & Associates to be in full compliance with laws that dictate how financial services organizations use, store and share data. Prior to Salesforce, Lawson & Associates had been using outdated databases to store customer and mortgage application information.  Users struggled with remote access and synchronizing data, and suffered time and productivity losses.  In less than six weeks, the company deployed and customized Salesforce and rolled it out to its mortgage planners and support staff.  The Salesforce solution provided instant access to data from any Web browser and a flexible way to use information for marketing, sales and follow-up support needs. 

Looking to expand upon its success, Lawson & Associates used the Salesforce Platform, the world's first on-demand platform, to customize a password protected self-service portal that gives lending organizations, realtors and tax attorneys status reports for their clients' transactions.  Making real-time updates available not only supports their business and fosters deeper relationships, but also provides Lawson & Associates mortgage planners and support staff a valuable time saving platform to update and respond to ongoing requests about transaction status and contract completion.

"Salesforce has been instrumental in making our company more competitive, more agile and more productive, which allowed us to nearly double our business," added Lawson.  "Based on this success, we're looking forward to an even more profitable year ahead."

Salesforce for Financial Services
More than 1,200 financial services firms and more than 60,000 financial services professionals are standardizing on Salesforce in Wealth Management, Banking, Capital Markets, Mortgage, and Insurance. These customers are leveraging Salesforce to build deep, long-lasting relationships and are supported by the largest ecosystem of partner solutions available at www.appexchange.com, including financial services industry specific solutions. All of these solutions are built on the Salesforce Platform, the worlds most powerful and trusted on-demand platform. For more information, please visit http://www.salesforce.com/fs.

Salesforce Platform and the AppExchange

Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing.  The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.
 
The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

Salesforce Platform and the AppExchange

Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing.  The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.
 
The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.