• Salesforce CRM
• The AppExchange
• Successforce.com
• developer.force.com

ZoomInfo wins 2007 Nucleus Research ROI Award with Salesforce.com and the AppExchange

SAN FRANCISCO - July 31, 2007 - Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Nucleus Research has awarded ZoomInfo a prestigious 2007 ROI Award for its use of Salesforce CRM and applications from the AppExchange. The Nucleus Research ROI awards recognize companies whose skillful deployment of IT solutions has produced a positive, bottom-line financial return on investment (ROI). 

"ZoomInfo is pleased to be recognized by Nucleus Research for the successful and measurable ROI we've achieved with salesforce.com," said Bryan Burdick, COO at ZoomInfo.  "Our sales and marketing departments have focused on improving the efficiency of our internal processes, increasing the success rate of our efforts and ultimately, enabling our sales team to spend more time building lasting relationships with customers and prospects. The Salesforce CRM suite and the AppExchange allow us to monitor and measure our efforts across multiple dynamics, and are instrumental to our success. ZoomInfo and salesforce.com are clearly a winning combination."

Using Salesforce CRM and applications from the AppExchange, ZoomInfo was able to design a custom solution that met several of its business needs, and enabled operational improvements and productivity gains, which ultimately helped ZoomInfo increase revenues.  Examples of the ROI ZoomInfo achieved with Salesforce include:

• Increased productivity: web-to-lead features automatically assign leads based on campaigns, delivering a 47 percent increase in leads each month; delivering a greater quantity of better leads helped shorten the sales cycle
• Reduced costs: marketing used campaign ROI and response metrics to optimize media buying, enabling a 155 percent increase in year-over-year marketing revenue while decreasing net media costs
• Increased sales: by providing better, more qualified leads to ZoomInfo's strong sales team, the average monthly revenue per sales representative tripled in the last year
• Increased customer retention: company-wide access to complete, accurate customer and prospect data facilitates the best possible service, ensuring ZoomInfo retains existing customers while growing its business
  

"ZoomInfo's use of Salesforce CRM demonstrates a definitive understanding of the critical relationship between IT strategy and business goals," said Ian Campbell, CEO of Nucleus Research. "To achieve a return on investment such as this is evidence that ZoomInfo clearly mapped out its business requirements and long-term strategy and that Salesforce CRM offered the flexibility and functionality to help its customer meet their goals."

To determine this year's winners, Nucleus Research analysts worked closely with a panel of independent CIOs to evaluate each organization's technological response to a business requirement. Nucleus Research then implemented its proven methodology for measuring ROI for IT deployments. Based on the results of thousands of ROI assessments worldwide, the methodology verifies the costs and benefits of technology implementations and creates a metric representing the project's ROI over a three-year period.