Salesforce.com Celebrates New Milestones in Customer Satisfaction
Independent research firm CustomerSat finds that 95% of Salesforce customers surveyed would
recommend Salesforce to a colleague
SAN FRANCISCO - August 14, 2007 - Salesforce.com [NYSE: CRM], the market and technology leader in
on-demand business services, today announced that it has achieved new milestones of satisfaction
among Salesforce users, according to independent research firm CustomerSat, Inc. In one
particularly impressive result, a full 95 percent of customers surveyed responded that they
"definitely will" or "probably will" continue to use Salesforce solutions.
"Happy customers are both the foundation and the benchmark of a successful company," said
Marc Benioff, chairman and CEO at salesforce.com. "Our customer satisfaction numbers send a
powerful message that our ability to deliver low-cost, high-value solutions and our vision for The
Business Web have set a high standard for on-demand business services."
In conducting the July 2007 survey, CustomerSat received 2,623 responses from a random sample
of Salesforce users from around the globe. Along with ongoing use, customers were asked
whether they would recommend Salesforce to a colleague. Here also, 95 percent of respondents
said they "definitely will" or "probably will" recommend Salesforce. 72 percent have already
recommended Salesforce to a colleague.
The survey also found that salesforce.com is helping executives achieve the business goals
they set for their CRM solutions. Of the 691 executive-level respondents:
- 90% had improved customer data quality and data management
- 89% improved sales pipeline visibility
- 89% had improved customer service and support
- 89% had met compliance requirement objectives
- 80% had reduced sales, service, marketing or other operational costs
- 79% had increased customer satisfaction
- 73% had increased customer retention
- 73% had enhanced cross-sell and up-sell opportunities
- 70% had increased sales revenue
"Every company should be evaluated not only on the quality of its products and its fiscal
health, but also on the value it delivers to its customers," added Benioff. "We're proud to
share our customer satisfaction levels, and we challenge our competitors to be as transparent with
their customer ratings."
About CustomerSat, Inc.
CustomerSat is the leading provider of
enterprise solutions for measuring, analyzing, and managing enterprise-wide action based on
customer satisfaction and loyalty feedback. With advanced technologies and proven market research
techniques, CustomerSat delivers feedback solutions for service and support, sales and marketing,
HR, channel and partner management, IT, website operations and e-commerce, supply chain management
and investor relations. CustomerSat is headquartered in Mountain View, California, with offices in
Europe. For news, product demonstrations, and other company information, visit www.CustomerSat.com
or call 1.800.372.7772.
About CustomerSat, Inc.
CustomerSat is the leading provider of
enterprise solutions for measuring, analyzing, and managing enterprise-wide action based on
customer satisfaction and loyalty feedback. With advanced technologies and proven market research
techniques, CustomerSat delivers feedback solutions for service and support, sales and marketing,
HR, channel and partner management, IT, website operations and e-commerce, supply chain management
and investor relations. CustomerSat is headquartered in Mountain View, California, with offices in
Europe. For news, product demonstrations, and other company information, visit www.CustomerSat.com
or call 1.800.372.7772.
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