Momentum Builds for Force.com as New Customer Standard for Application Development and Deployment

Electronic Arts, Japan Post and The Schumacher Group among customers using Force.com as trusted platform for building and delivering on-demand applications

Force.com delivers the application development power of .NET or J2EE - without software infrastructure

Force.com platform surpasses 44,000 custom applications and 187,000 custom objects demonstrating the widespread adoption of platform-as-a-service

SAN FRANCISCO - Salesforce.com Dreamforce Conference - September 17, 2007 - Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced the incredible momentum of the Force.com on-demand platform as customers of all sizes adopt platform-as-a-service to build and deploy business applications. Force.com gives customers the ability to build and run applications that extend the power of on-demand to users beyond CRM in departments such as human resources, IT, legal, finance, R&D, and more throughout the enterprise. ASCAP, Borland, Bronx Lab School, Electronic Arts, HumanConcepts, Japan Post, Jobscience, The Schumacher Group and Vicon are among the customers of all sizes that are already using the Force.com on-demand platform for application development - with no software and hardware infrastructure requirements.

"Our vision has been to enable customers to manage and share all of their business information on-demand," said Marc Benioff, salesforce.com chairman and CEO. "Force.com is enabling our customers to build and deliver any application on demand, and we are thrilled to see the innovations that our customers are creating with our Platform-as-a-Service."

"Force.com has empowered Electronic Arts to build an entirely new set of applications for global talent acquisition," said Jeff Hunter, Sr. Director of Global Talent Strategies, Electronic Arts. "The simplicity and flexibility of Force.com allowed us to create and deliver a total of 10 applications spanning university recruiting to social network sourcing - all without the traditional expense and hassles of custom app development. I can't imagine that another platform could have delivered this same confluence of benefits to help us realize our goal."

"The Force.com platform provides us with the fastest path from idea to application, without infrastructure and development delays," said John Johnson, AVP Licensing, ASCAP. "No longer do we worry about upgrades, new releases, and compatibility. We have the freedom to innovate and solve business problems on-demand."

"The Force.com platform gives us all the application development power of .NET or J2EE but with no software infrastructure to worry about," said Ted Elliot, CEO, Jobscience. "We've been able to build and deliver talent management apps with less development time thanks to Force.com."

"The Force.com platform empowers small organizations that lack IT resources to nimbly implement world class business applications," said Jason Hunter, Manager of Support and Services, Vicon. "The Force.com platform has brought many of our business processes out of the dark ages and into the enlightened reality of on demand.  It's a true renaissance in business software."

The Force.com Platform: Create and Run Any Application On-Demand
Force.com Platform-as-a-Service provides the building blocks necessary to build any kind of business app, simple or sophisticated - and automatically deploy them as a service to small teams or entire enterprises. The Force.com platform gives customers the power to run multiple applications within the same Salesforce instance, allowing all of a company's Salesforce applications to share a common security model, data model, and user interface. The multi-tenant Force.com platform encompasses a complete feature set for the creation of business applications such as an on-demand operating system, the ability to create any database on demand, a workflow engine for managing collaboration between users, the Apex code programming language for building complex logic, the Force.com Web Services API for programmatic access, mash-ups, and integration with other applications and data, and now Visualforce for a framework to build any user interface. Force.com features include: 
  • Force.com Database: Provides the ability to create any Database-as-a-Service, including the description of a sharing model for fine-grain data security control and built-in data history tracking for regulatory compliance.
  • Force.com Builder: Meta-data-driven application development model that allows applications to be defined as declarative "blue prints," with no code required.
  • Apex Code: Apex code extends the Force.com platform by introducing the ability to write code that runs on salesforce.com servers. This language makes possible the development of a new class of applications and features deployed entirely on demand.
  • Force.com Analytics: Force.com includes the same powerful analytic functionality found in Salesforce CRM applications. This allows users to incorporate popular dashboards and analytics from Salesforce directly into their applications, including highly interactive visualizations of customer data and the ability to link dashboards together.
  • Force.com Web Services API: The Force.com Web services API is one of the world's most widely used enterprise Web services, handling more than fifty percent of salesforce.com's 5.4 billion service transactions in salesforce.com's last quarter. The Force.com API makes it possible to access and manage complex data relationships - such as a set of information about an account, all the products they have bought, and all of their contacts - in a single request.
  • Performance and scalability: Any application built and run on the Force.com platform benefits from the scalability, reliability and availability of salesforce.com's industry-leading service.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business application with Platform-as-a-Service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service.  Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
 
The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange.  Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About Salesforce

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.