Salesforce.com Foundation and Dell Redefine How Businesses Approach Environmental Leadership
SAN FRANCISCO - Sept. 26, 2007
Integrated corporate philanthropy leader becomes founding partner of Dell's "Plant a Forest for
- Salesforce.com Foundation,
the global leader in integrating philanthropy and business, today announced it is joining with Dell
Inc. to redefine the way businesses approach environmental leadership. As a founding member of
Dell's "Plant a Forest for Me" program, the Salesforce.com Foundation is joining forces with other
worldwide business leaders including ABN AMRO, AMD, Ask.com and WellPoint to share best practices
and facilitate the planting of millions of trees in sustainably managed reforestation projects.
"We applaud Dell for bringing together this group of industry leaders to use our combined
power to improve how businesses can take an environmental leadership role," said Suzanne DiBianca,
executive director of the Salesforce.com Foundation. "As part of our integrated 1/1/1 corporate
philanthropy model, we believe strongly in the importance of environmental sustainability and
engaging with the business community in contributing to effective solutions for the climate
Dell launched "Plant a Tree for Me" in January 2007 to provide consumers the opportunity to
offset the CO2 emissions related to the use of their computer equipment. The company partners with
The Conservation Fund and Carbonfund.org, non-profit organizations that plant trees in sustainably
managed reforestation projects.
"Protecting our climate is one of the most important and difficult challenges we face today,"
said Tod Arbogast, director of Sustainable Business at Dell Inc. "We commend the Salesforce.com
Foundation for playing a vital role in building a worldwide community of partners dedicated to a
cleaner environment. Our shared earth deserves no less."
Beginning today, any organization can partner with Dell and the Salesforce.com Foundation in
"Plant a Forest for Me." Other founding partners include ABN AMRO, AMD, Ask.com and WellPoint.
For more information, visit www.dell.com/plantaforest.
About Salesforce.com Foundation
The Salesforce.com Foundation is the leader in pioneering, evangelizing and implementing the
1% Model, and using this model as a means to improve the lives of people around the world. The
Salesforce.com Foundation harnesses the power of product and people to improve the lives of those
in need. Using the unique 1/1/1 Model -- 1% Time, 1% Equity, 1% Product, and "one" with the earth
-- the Foundation reaches out to the community and increases the effectiveness of nonprofit
organizations so they can better achieve their goals, which the Salesforce.com Foundation calls the
Power of Us. The Salesforce.com Foundation concentrates on the use of technology, specifically as
it relates to organizations with youth development programs. The Salesforce.com Foundation has
supported technology projects around the world that help kids in technology -- bereft urban and
rural areas create a better future for themselves. Since July of 2000, salesforce.com employees
have given over 60,000 hours of their time and expertise, feeding the homeless, tutoring kids,
improving nonprofit spaces, and offering hundreds of helping hands when the world is faced with
devastating natural disasters. For more information on the Salesforce.com Foundation and its
product donation program, please visit http://www.salesforcefoundation.org/.
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